Miami dinner reveals why most businesses will fail in 2025...

Last night I went to dinner with a few friends who also have online businesses here in Miami, Florida. Among us, we had people generating up to $2.4 million per month...

We caught up, shared stories, and celebrated each other’s wins. But one powerful lesson came out of that evening, and I felt compelled to share it with you.

Right now, across the board, there’s a noticeable shift in the industry...

Everyone at the table – regardless of niche – was seeing similar things.

Ad costs are crazier than ever, and trust in the marketplace is at an all-time low.

And a ton of businesses are struggling to scale right now because they don’t take the time to genuinely connect with their audience.

They rely on ads to do all the heavy lifting – expecting ads to build trust, attract leads, and convert customers. But today, that’s not enough. In fact, it barely works anymore...

To scale past $100,000/month, especially if you’re in coaching, info products, masterminds, or agency services, you need three essential pillars:

Attention, Nurture, and Trust.

1. Attention – Getting in front of your audience is essential. This includes organic content, running ads, or doing cold outreach via DMs or email. But just getting attention is the easy part.

2. Nurture – Once you’ve got their attention, you have to nurture it. This is where most businesses drop the ball. They get attention but don’t take the steps to help their audience understand who they are and why they care. That’s where your sales funnel, sales calls, email marketing, and ongoing organic content come in.

3. Trust – Trust is the biggest pillar that most people miss. It’s built through testimonials, case studies, consistent quality content, and a solid brand culture. Ads don’t build trust by themselves; it’s everything you do between the clicks and conversions that makes people trust you.

If you’re relying solely on ads to bring in the revenue, you're leaving money on the table. Ads simply bring in attention.

What you do after someone clicks – that’s where the money is actually made. And this is exactly why I write these daily emails to you. I’m here to build a genuine relationship, to give you stories, insights, and strategies that work. So that someday, when you’re ready, you might want to work with me too. Now, you don’t have to read every email.

In fact, you might wonder why I send so many... But for those who do see the value, the breakthroughs, and insights I share, it’s because I know how much this can help you. In today’s landscape, scaling requires more than just ads. You need:

Attention through Ads, outreach, and organic content
Nurture via daily emails and valuable YouTube content
Trust through consistent, quality engagement.

With these three in place, you create what we call “The Guillotine” – the method to scale past $100K/month, without burning yourself out chasing the next strategy.

When you combine Ads, organic YouTube content, and Daily Emails with a solid VSL book-a-call funnel, setters, and closers, you’ll be able to close high-ticket clients every week, scaling sustainably and profitably...

So if you’re ready to build trust, nurture your audience, and bring in new leads, start today... I’m here to help you make it happen.

Talk soon 🥂

-Brian 'this is why I post basically everyday' Moncada

P.S. I'll be filming a brand new VSL showing you exactly how 'The Guillotine' works next week. But if you don't want to wait, click here to book a demo call with my team.

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