Yo! This is my first post and hopefully it's helpful to some of you. All the artists I work with always ask about what type of results to expect (fair). But honestly, it's so hard to estimate. They have to be conditioned away from strictly numbers and have faith in the long-term lifespan of a campaign. In my opinion playlisting has shifted expectations of track performance to deem streams equal success when that's not the full picture. Maybe this helps. This track I worked on in late 2020 is sitting at 1.25 million streams. We ran a campaign for 60 days and achieved the results outlined in the first picture. Then the next 12 months (second picture) and the following 12 months (third picture) with no spending at all. This solidifies my belief that a strong foundation of data in the first 60 days can carry a song for its lifetime. More than 500k were from algorithmic playlists alone (fourth picture). Obviously these aren't billboard numbers. For anyone who's crushed these stats, please share your road to that success, best strategies, etc. Hopefully this helps some of you in strategizing or investing in your campaigns.

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Let's share some music https://youtu.be/kxN9nvhn9U4

Wassup ya, Terell here! Im an aspiring music exec with intern/fellow exp at UMG and WMG at Howard U. Loved music growing up in Brooklyn being a Musician for 10+ years with several performances at Carnegie Hall to NBA/NFL/MLB stages, joining music frat🤟🏾, while also receiving over $50,000 in music scholarships playing in bands (marching, jazz, symphonic, etc…). At Howard, I networked my way into opportunities with WMG and UMG as a music business fellow and a strategic analytics intern, respectively in 2021/2022. I’m taking this time now to learn, grow and expand my network in the industry before starting something new. Great to meet ya and be a part of this community!

What do you guys do when you run out of song ideas i know writers block doesn’t exist but I’m trying to do better than my last song