I'm a new artist trying to grow my fanbase and im wondering what platforms are you guys focusing on as far as paid advertisement? I've been using Facebook and instagram but i haven't quite got it all together.

As a music marketer, what do you define as a successful marketing/promo campaign, every campaign is different, many clients define a successful campaign based on vanity figures. Do you have any specific ideas of what you want to achieve? 10,000 streams doesn't necessarily mean 10,000 fans who can come to your concerts or buy your merchandise.

I've been posting different style of content while promoting my song on tik tok and no movement pass 200 views on most of the videos and the likes are low. The few post that have gotten comments have been split between "this is actually kinda 🔥" and " horrible" lol. my music is little experimental so I kinda expected the two sides but now idk if it'll be worth continuing to push this song since its my first release or if I should just drop something else and keep testing to see what my potential audience likes.

What are some of the ways and or things you've done or used to make your creative, branding and/or marketing processes easier?

yall ever scroll across those Boostcollective ads on instagram? i dont think its valid/worth it but i wanted to see what yall thought about it