Like it or not, you are the brand. - Everything you DO, is part of your brand. - Everything you ARE, is part of your brand. - Everything you STAND for, is part of your brand. The brand of you is more crucial than ever before. Denying YOUR brand is denying your greatest gift. Would Superman say NO to his ability to fly and superhuman strength? What would happen to Wonder Woman if she denied her super speed and agility? But brand isn’t what we THINK it is. It’s not your logo, it’s not your website and it’s definitely not the ability to turn invisible. Your brand IS: - How you walk - How you articulate your expertise - Your tone of voice - Your deepest values and principles - Your mindset  And I can ‘almost’ guarantee, you’re hiding BEHIND your greatness. And this is why you’re STUCK. But here’s the real kicker. ‘The brand of you’ is more vital going into 2025 than ever before. Want to know why? Because, we now buy from the experts we TRUST on the deepest level. The days of buying from every mentor, coach, therapist and ______ you fill in the blank are gone. Your market and clients are CRAVING real depth more than ever before. They’d prefer to spend thousands with you because they TRUST you, than a few hundred with another random coach on social media. READ THE LAST LINE AGAIN. On a personal level, my top clients are seeing greater results than they've ever seen in their business. It's why: - @Rosie Baylis-Strover continues to grow like crazy with 250K+ followers and charging 6K per client, for hair transformation - Iren Rainey has become the authority for training 100 million dollar NBA players, they TRUST him to transform their game at the highest level - @Elizabeth Mccarron is able to charge 8K to 12K+ for skin transformation + many others who continue to grow. The brand of you isn't just SOCIAL MEDIA though, @Elizabeth Mccarron barely does any social media and @Rosie Baylis-Strover is super active.

When someone asks you how much you charge, here’s what you say: “Usually when working with clients like yourself, I charge between X amount and Y amount. For example, Jenny is a client I’m currently working with (don’t use the real name) and she invested £____ amount and were already achieving XYZ results”. This sets the tone of price early and can deals with the elephant in the room A.K.A, price. I’ll tell you another time exactly what to say when the client then says: “That’s far more than I was thinking” “Do you do a discount” “What do I get for XYZ price?” In the meantime, use the exact wording I’ve given above and use it as early as possible in the conversation. You're welcome.

Grab a coffee and get comfy, because it's time to SOLVE the lead generation problem in less than 10 minutes! You're about to discover: - The power of outbound vs inbound marketing - The importance of creating powerful lead generation habits - Why you're losing THOUSANDS in lost revenues by not being on top of your lead gen All this and more. Like always, comment below with your biggest AHA moment and how this video specifically helps you and your business.

I’ve been a little quieter than usual this week being with you all. Long story short, my mum was rushed to hospital early this week and needed emergency heart surgery. All very unexpected and extremely scary time for the whole family. Good news though, she’s the bionic woman and made it through surgery, pacemaker fitted and out of hospital. On Monday she was told it was 50/50 she would be here, today she’s off on holiday with my Dad (and instructed to take it easy). I decided to keep my head down, get stuck in with helping the teams on the 2 ships I've been on this week, with the possibility of needing to fly back to the U.K at any moment. Fortunately, I didn't have to ❤️. Anyway, on the way to the next ship now, number 17 (this adventure continues). 4 weeks to go and back to reality, not that I like to wish time away haha.

We LOVE to buy from experts, we HATE buying from employees. Employees: - Think about what time they finish work - Complain about their clients  - Lack confidence and conviction  - Believe clients don’t buy  - Can’t wait for the weekend  - Is stuck in all of their own objections  Experts on the other hand: - Take control of the conversation - Ask powerful questions and get their client to ‘think’ - Show up with total certainty  - Hold their client accountable  - Have an immense desire to help their client, but aren’t attached to the yes or the no - Is the example of the transformation to their market and client  In the presence of an expert, it’s an entirely different energy. The eye contact, the tone of voice, even the subtle pause between questions. Being an expert isn’t something we simply say, it’s who we are. If you want your clients to transform their lives with you, invest thousands (if not tens of thousands), an expert mentality is everything. Who are you choosing to be this week?