personal brand vs company brand name: what's better? 🤔
➡️ Read this article on my website ➡️ Listen to this episode on the Mariah Coz Show ➡️ Join the Creator Confessions newsletter for free here! As a creator-founder, at some point you’ve probably gone back and forth about whether or not you should build your business as a company brand name or a personal brand name. AKA, should you be “Jess Dough” or “The Happy Baker” (just an example). Last year, there was a lot of talk on social media about how personal brands are unsustainable, the burnout they can cause, and people leaving their personal brand businesses altogether. Is it the name of the brand that causes those issues, or the structure and design of the business as a whole? I think it can be both. I’m coming from the perspective of someone who has done both in a really big way. I have tried both of these options at scale (with employees, hundreds of clients, big courses, etc.) Specifically, which is better for an education and content business selling courses, programs, digital products, services, 1:1 consulting, and other “expertise based” offers? I have seen the good and bad of both options and want to share that experience with you so you can make the right choice for the season of business you’re in. Or maybe just help you stop having FOMO, or feeling like you should have chosen “the other path”. At the time of my writing this, I have just rebranded away from a company name brand back to my personal name for this business. ➡️ Read the rest of the article on my website and then let me know your thoughts in the comments below! ➡️ Listen to this episode on the Mariah Coz Show ➡️ Join the Creator Confessions newsletter for free here!