how I made sales while I was OOO 🏖️

I made 137 course sales while I was on vacation for a week - but I had to prep and plan for that to happen! Read on to see exactly what I did, step by step.

Let me start off by saying, I am NOT a "batching" person 😂

I do not batch a month of content in advance, I do not pre-write my emails, I don't think that far ahead to be honest!

But I made a commitment to selling every day (and making sales every day).

(Ahem, exactly what we're doing in Evergreen Every Day).

So when I knew I was going to be completely Out Of Office, off-the-grid on vacation at the lake for a week, I made a plan and ran a test 🏖️

My hypothesis?

"Could I make sales every day and still "sell every day" while completely off, if I pre-scheduled everything in advance?"

My daily "Revenue Routine" usually takes 1 hour a day (the checklist of tasks I do each day to make daily sales - I explained more here).

But I knew I wouldn't even be able to do that each day.

So I buckled down before I left for vacation and forced myself to batch 1 week's worth of email content.

In total, I wrote and scheduled 5 emails (to different segments of my list, I'll explain more below).

It took me about 3 hours to pre-write and pre-schedule everything in advance.

The results? [SEE ATTACHED] ⬇️

*90 "orders" = 137 individual product/course sales. One "order" includes when someone buys multiple products as order bumps + upsells in the same purchase

Let's break down the HOW:

✅ I pre-wrote and pre-scheduled 5 emails in advance.

✅ I used A/B tested subject lines and "resend to unopens" in order to maximize my results from my effort (seriously, you are sleeping on "resend to unopens". That's a $ tip right there!)

❌ I didn't worry about other channels and platforms while I was out - I didn't post on social media or in my community, I didn't do a lot of the other things I have in my usual Revenue Routine. Email was my priority and just focused on that.

Check out the the detailed breakdown of each email I scheduled while OOO, in the attachments ⬇️

Take a moment to absorb all that. Notice the sending dates, the resend to unopens, the segment sizes - see what you notice.

Key things to note here:

💌 Email #1: This was a story-based email with a strong CTA to join Evergreen Every Day. You can see I get "2 days" worth of emails just by resending to unopens the day after.

💌 Email #2: I'd been talking a LOT about the Evergreen Every Day presale, so I decided to mix it up with this. I focused on the entire shop and reminded people what's available, while announcing a new product we just added. This was a great example of just a straight up "hey, here's a reminder of what you can buy from me" - it works!

*If you choose the VIP funnel templates upgrade for Evergreen Every Day, you get my pre-built shop page template.

💌 Email #3: This was only sent to people who had already bought Evergreen Every Day, so it's mostly student updates. BUT, there is a VIP upgrade available to these students which I mentioned here, which leads to sales even when it's not a "sales email."

*I don't send emails to my entire list every day - I strategically email specific segments with specific offers. We're covering this in Evergreen Every Day.

💌 Email #4: This was only sent to people who had clicked the sales page link for Evergreen Every Day, very targeted. Another example of using segments strategically.

💌 Email #5: The next day, I sent that same reminder to my entire email list about the next price increase. I repurposed the same content as email #4, saving me time.

You need to understand this:

The sales I made when I was out of office are not JUST because of the emails I scheduled. That is one part of it.

The sales I make this week, today, and tomorrow are a result of the work I did 8 months before, 8 weeks before, 8 days before, and 8 hours before.

The daily actions compound and create what I call the "Evergreen Echo Effect" - where you make sales on the effort you put in before.

I talk about this and so much more inside Evergreen Every Day ⬇️

You need to understand the reality of "making sales while you're _____" (not actively working that day).

It's a result of TONS of hard work, strategy, consistency, systems, showing up every day for weeks so you can enjoy that week off.

And? It's SO worth it.

Takeaways from this experiment:

✅ The daily Revenue Routines I've been refining and teaching in Evergreen Every Day can work just as well if you prefer to batch + pre-schedule them. So if you prefer to do them in 3-4 hours one day rather than spreading that out over the week, do it!

✅ Next time, I will see if I can pre-schedule some social content too.

✅ Gratitude to "yesterday Mariah" for thinking about "future Mariah" and always setting my future self up for success with today's actions.

✅ Having multiple offers for sale, at all different price points from low to high, and making it super easy for people to buy multiple things from you within minutes, is AWESOME.

👉 TELL ME IN THE COMMENTS: Would you rather work on your Revenue Routines 1 hour per day 5 days a week, or 4 hours in one batch at the beginning of the week?

If you want to see how I'm creating consistent evergreen course sales right now, join us in Evergreen Every Day before the next price increase.

**The price will be doubling soon because the course content is already being published into the portal! Module 1 is already instant access when you join today.

Join the Evergreen Every Day pre-sale before the next price increase ⏰

⭐ Here's the details:

Evergreen Every Day is a NEW program that will be delivered through September 2024 (modules are being added week by week)
It is currently on pre-sale for $200 off
The price goes up every few days between now and when the program is fully published

🤩 REMINDER: Evergreen Every Day is also *included* inside my all-access-pass program Profit Architecture! If you want access to Evergreen Every Day when it goes live and instant access to ALL of my courses about creating your evergreen ecosystem of funnels + offers join Profit Architecture here today.

Catch up on the other updates I've sent recently:

I had to get really honest with myself 🫣

14+ product ideas from this 1 video? 🤓

a funnel with NO countdown timers 👀

my daily "revenue routine" ✅

how I turned around a 0 sales day 😢

stress-testing my evergreen funnels 😳

____

PS - If you're in Profit Architecture, you get Evergreen Every Day included when it goes live! The perks of being in Profit Architecture - you get EVERYTHING 😁

🛍️ Check out the SHOP: Find all of our offers in one place, right here.

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