My current tech setup causes a lot of friction when it comes to creating content. I use a Macbook Pro, a Sony ZV-1, and a Rode mic. I'm always moving my camera around, having to disconnect and charge it, moving the mic around, camera doesn't work well for streaming, downloading videos from camera is clunky, etc... I would love a seamless setup where: - Camera & mic always stay charged - Files easily download straight to computer - Camera and mic are on dedicated mounts/arms - I can switch camera from vertical/horizontal easily to record reels - Camera records in 4K for streaming/Loom videos/etc I'm open to buying a new desktop (Apple preferably), camera, mic stands, etc. Just curious what everyone uses. Thank you!

These videos took me hours to do, scripting, recording, starting over and over.... they honestly did very little for my business at the time. But I had the faith that they would. And they did. It was well worth it. When you recording next? Tomorrow? Good. Link your video below in the comments. Comment about anything you want, even pitch your services to the community. ***RULES this must be an NEW video, no old videos! 🤘 Have some fun with it. Introduce yourself. Pitch away. https://youtu.be/-_S8H8VhCbA?si=dE8MUUJjpTLgccAj

When it comes to creating content for your business, there are four main strategies that you can adopt. Each has its pros and cons, and it’s important to recognize where you currently stand so you can make adjustments and get the best results. Let’s dive into these four strategies. 1. The "Viral Hacking" Strategy This strategy focuses on algorithms, hooks, and constant tweaking. It’s all about watching the stats—views, watch time, engagement—and obsessing over how to improve them. Viral hackers are always rearranging and republishing content to optimize for maximum reach. This method is highly effective, but it’s time-consuming and requires a lot of in-the-moment analysis. If you have the time or the resources to hire someone skilled in this area, you can see big results. However, for most businesses, it’s not realistic to dive that deep into content analytics every day. 2. The "Good Content" Strategy This is where you should be putting most of your energy. It’s about sitting down, planning, and consistently creating the best content you can in your industry. You’re aware of things like hooks and watch time, but your primary focus is on quality. This strategy tends to be underutilized, but it’s the one that will likely set you apart in the long term. By continually refining your craft, you’ll position yourself as a leader in your niche. 3. The "Check the Box" Strategy In this strategy, you’re creating content just because you know you should be. Maybe you’re outsourcing it to an agency, using AI to rewrite existing content, or having a ghostwriter take over. You’re getting content out, but it’s not likely to make a major impact. While this approach might help you stay consistent, consistency alone isn’t the magic formula for success. If you find yourself in this mode, remember that putting in just enough effort to “check the box” is not a long-term plan for growth. 4. The “I’ll Do It Next Week” Strategy We all know this one. You recognize the importance of content, but you keep putting it off. “I’ll do it next week” becomes a recurring thought, but it never gets done. This strategy will keep you stuck. At some point, you have to commit to doing the work or it simply won’t happen.

Stephen, have you noticed any correlation between longer YouTube videos and more growth/customers? I noticed you’re trending towards much longer videos/adding way more value there. Thanks!

I just did a long form interview....what is the best way to edit that....do I need to watch the whole thing and write down the parts that I want to cut or can an editor do that? What is the most efficient process here so that i am not spending hours on it?