6 months ago, I launched Bob Knakal's new website for his new brokerage. It's a sales machine. It does the selling for him. Bob is getting calls from property owners who are presold after visiting his website. Many owners are NOT even interviewing other brokers. They call and say "Bob, I want to sell my property. Tell me what it's worth and send over the exclusive agreement". The results are insane. No more cold calling. Getting Exclusive Listings have become a cinch. Anyone can replicate Bobs strategy no matter whether you are a commercial broker, residential, even mortgage financing. Bob is a legend in real estate sales. His business is built on what I call the Real Estate Law of 1000. Here's how it works. Focus on a target market of 1000 owners. In commercial property sales, annual turnover is approximately 2.5 - 3%. In many commercial markets, the average owner has 5 properties in their portfolio. That means a market size of 5000 properties per 1000 owners. With 2.5% turnover, that's 125 sales per year. Residential markets have higher turnover. Many local markets nationwide have an annual turnover of 6%. For every 1000 homeowners, 60 will sell each year. The reality is, if you focus on 1000 owners, and you become a valuable resource, you will get a high percentage of the leads and sales in your market. Here's an analogy. Approach your market like a gardener rather than a farmer. Most brokers approach real estate like a farmer. Farms are generally big, They require a lot of money to operate, tools, equipment, labor and skills. Brokers who approach sales like a farmer generally falter. No matter how smart they are. It just doesn't work to flail away in larger market like everyone else. A gardener focuses on a small area. Lets use a tomato garden as an example. In year one, the tomato plants start to grow. The gardener gets to know the soil, the fertilizer, the amount of water and sun. They know how to keep pests away. Every year, the tomato plants get bigger. The tomatoes get juicier, Each plant produces more tomatoes. Everyone loves the tomatoes. People start to rave about them and tell their friends.

For our next weekly live training I want to do some real time case studies and examples from your city or town. We can look at your specific market and dissect how the Law of 1000 would work in your area. Comment down below and we'll see if we can get your zip codes in!

👉For the last several years our team has helped R.E. professionals strategically become the go-to agent/ broker of their target city. The #1 question we've received is, "What is the best way to get more leads & business?" We all know Google and social media are the two big opportunities. The problem is that until now they have been "time intensive" and "tedious" to manage often times with little results. That problem will no longer exist as of next week. For the last several months our team has been working behind the scenes with top developers to create the ultimate R.E. marketing management tool for both commercial brokers and residential agents. It's called, "Proof Suite". Proof Suite will allow you to market your business in just 10 minutes per day. Simply input the address/ zip code / city/ town that you operate in... Then within seconds it will create 5-10 pieces of digital marketing material for you that is 100% customized to your target area. - Facebook posts - Linkedin Content - Emails - Press releases - Case studies - Blog posts - Market Reports You will get 5-10 pieces of content to quickly and easily share on your social media & website including market updates, developments in your city, listing prices, nearby events, and more. In a nut-shell you will no longer need to spend hours trying to research or assemble any type of digital marketing material. A target zip code/ building / property address is all you will need. Input just one address into our software and you'll have an endless amount of custom, accurate, and precisely assembled content to share with prospects, clients, and more. This is a state-of-the-art type of software we've been building. And we will be opening it up to members of this community first. (For the last few months we've been testing it with private clients and it is simply incredible!) Want to be the first to be notified when it is ready? Comment, "Proof" down below and we'll share a link with you to try it out next week!