🥊🎸”The Main Event” 🎯An Invitation…
In several African countries, meals are structured around what’s known as “The Main Event.” Yes it’s a technical term for this approach to consuming main meals. They’ll start with rice, , fufu / gari, vegetables, and other dishes, all leading up to the grand finale, ( the meat). Yes, they eat the meat last, and it’s a deliberate, celebrated moment. “The main event” This got me thinking. It’s the same approach in boxing: the early fights are just warming up the crowd for, you guessed it, the main event. Comedy nights, music acts, even sermons on the pulpit, I started seeing it everywhere, it’s everywhere. And here’s the thing: this approach creates a sense of tradition, a shared understanding. It’s like a secret handshake, making people feel they belong. As a copywriter, I get it. If you’re not a copywriter, here’s how you can “get it” too:Start hunting for these “secret handshakes,” the lingo, customs, and subtle cues that make people feel part of a group. Every industry, every niche, has its own language. When you discover and use this language, you connect with your audience on a deeper level; you reduce friction and increase relatability. When you meet people where they are, speaking their language and hanging out where they hang out, you don’t stick out like a sore thumb. Instead, your message lands. Done properly, it doesn’t come across as phoney or forced; it feels natural and builds trust. So, what’s your target market’s “secret language”? 🎯I Invite you to a world where we relentlessly search for this, I hope you find one for your target audience. Are you using it to relate? Learning to speak your audience’s language is one of the most powerful tools you can use. The benefits are immense: less resistance, more connection, and a genuine relationship with the people you’re trying to reach. This is a powerful tool; use it for good. Sorry, long post, I hope you enjoyed reading, I certainly enjoyed writing it. Thank you for reading. What’s your target audience’s love language?. Secrets code, secret handshake, have you found it yet ?.