Hello @James Svetec , Apologize for the late response. There’s no clear definitive of what conversion goal sets to use. Some account managers like to optimize first for Optins when it’s a new account to get data traction coming in and we have seen great results in terms of cost per booked call as well as ROAS. At the same time, we have seen people just optimizing for booked calls and worked very well also. Typically, I like to set my conversion goals as a set of primary conversions I would like to optimize for. E.g. COLD Conversion goal -> optins + booked calls. OR optin + booked call + sales. Ultimately, you want to use the conversion goals to include conversion actions that matter to you the most. As for whether it is good to switch up, honestly, don’t touch what is working. I would suggest you duplicating the winning campaign and then changing the conversion goals to optimize for those new duplicated campaigns. After which, compare the performance and see which one delivers the higher ROAS. This would give you a much safer and systematic approach to testing it. Hope this helps!

Hey @Justin Tan , Just sharing based on my experience. There can be two things but likely it will be the first. 1. Landing page loading speed resulting in high bounce rate 2. Bot clicks or just an issue with the landing page software count (have seen it on Clickfunnels recently. But it's fixed now) You can do a page load speed test using this https://gtmetrix.com/ or https://pagespeed.web.dev/. If it loads too long, it's natural that people bounce off. Hope this helps!

Hey @ToheeB Yusuf . Good to be seeing such low Cost per booked call! If you want to increase the qualified calls percentage, generally you just have to setup a filtering system during the application phase (if you have that in place). I know of clients getting $50 cost per booked call and it's without a filtering application form included in the funnel flow. Adding that in will get you higher cost per booked call. But like what @Onur Degirmenci spending higher on a qualified call is definitely not a bad thing.

Nice win here @Waqar Ahmed ! What did you do differently?

Hello @Ayman Hafidi , yes you can. But my advice is not to. The verification review process is very fast. So if you have submitted already, just wait out a few days.

That's weird. We have had a client's account pause due to verification as well but once we submitted it. It was reinstated in 2-3 days