Quick question re: Google ad conversion goal best practices. What do people generally use as a conversion goal (or goals) for best results? For context, I run a VSL funnel like this: - Opt In - VSL - Application - Book a Call I've historically run with primary conversion goals being opt ins and sales + secondary goals being applications and calls booked. I have significant conversions now on all conversion goals (over 1,500 applications, over 2,200 booked calls) and I'm wondering if switching to applications or booked calls as primary conversion goals would improve lead quality. @Brian Moncada

Hey all, in August, I had to turn ads off for about 10 days (was spending ~$1,200/day). I turned them back on about 20 days ago and they're doing okay, but not as well as they were before. Here's what I've observed since turning them back on (VSL book a call funnel): - Initial CTRs were super high, with really low CPCs (bad traffic) - Opt in rate was initially super low >1% (that seems to map with the bad traffic) - CPL ended up being about double what's normal for us - From there the conversion rates were decently in-line with where they typically fall, but costs were higher than normal due to high CPLs entering into the funnel My (potentially incorrect?) assessment of this basically boils down to: When we relaunched the ads, YouTube seems to have gone back into "Learning Mode" with these campaigns, and basically just showed our ads to a bunch of the wrong people. Once they opted in, our funnel is still working well, but high CPL (caused by bad targeting) is causing costs to be higher than they should be. Now I'm basically just wondering what to do next. CPCs and CPLs have started to fall back into line lately. CPL is still ~50% higher than normal, but dropping consistently back down to where it should be. Deeper funnel metrics are also starting to look better again, especially over the last 2 days. The deeper funnel metrics are also lagging metrics to a certain extent, so I know that as the earlier funnel metrics start to improve even more, the deeper funnel metrics should follow suit. Based on all of this, my instinct is to just wait it out more, and that things should return to normal, but just wanna make sure my thinking is correct and I'm not missing anything. Some of the individual campaigns were ones that I slowly scaled over time from ~$100/day to ~$200-500/day so I'm not sure if a better practice would be to scale those ones back to a lower amount per day and then scale them back up slowly like I did originally? When I restarted the ads, I just restarted them exactly as they were when I turned them off, with the same budgets, etc.