Google Ads - Conversion Goals

Quick question re: Google ad conversion goal best practices. What do people generally use as a conversion goal (or goals) for best results?

For context, I run a VSL funnel like this:

Opt In
VSL
Application
Book a Call

I've historically run with primary conversion goals being opt ins and sales + secondary goals being applications and calls booked.

I have significant conversions now on all conversion goals (over 1,500 applications, over 2,200 booked calls) and I'm wondering if switching to applications or booked calls as primary conversion goals would improve lead quality.

@Brian Moncada

3 comments

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