Hello everyone! This is the first teardown - @Eddy T. is one of 3 cofounders of Reetro.io, a tool to do better Retrospective meetings during agile development sprints. They have an inflow of 20.000 users a month... but are not making any serious money. We solve that for them in this 51mins long video (sorry about that - I'll practice doing it a bit faster). Overall: 1) Realise that you have 2 conversion points: Registered-> Active and Active->Paid. 2) Freemium: Reduce 'volume' but increase adoption-driving functionality. 3) Feature differentiate Pro and Enterprise tiers. 4) Increase prices. A lot. 5) Do things that don't scale: like talking to customers. You are sitting on a goldmine here, with that inflow. No reason you shouldn't be able to scale this to $1M in about 3mths. Do you want to be 'torn down'? - Take a look at the teardown thread in the community forum here! Finally: comments and discussion welcome in the tread below. Video on youtube: https://youtu.be/B423wC111TI

The SaaS-Pricing community thread on 'what content would you like' had Teardowns as the clear winner. So, let's do some teardowns! HERE IS HOW IT IS GOING TO WORK: 1) You send me an email at ulrik@willingnesstopay.com with the below info. 2) I will record a 'reaction style' video of about 20-30mins, where I will cold-read your email and give my first impression and as much advice as I can cram into the session. 3) The recording will be posted here in the forum for further discussion AND potentially used for social media elsewhere to educate the masses - that is your way of contributing. 4) I will do 1 a week to begin with on a first-come basis - so the turnaround time will be dependent on the interest. Teardowns are a great way to get immediate feedback on both high level approach and on several smaller details that might prevent good results. It does require you to be able to digest the feedback and apply it yourself, but it can really save you years of trial and error. You can see an example of a teardown here on my youtube channel : Pricing teardown I've charged €25.000 to do this in the past, but discontinued that service about a year ago, as I'd rather focus on €250K+ consulting work where I work longer term and dive deeper. But I enjoy doing them. HOW TO APPLY FOR A TEARDOWN: Send me an email at ulrik@willingnesstopay.com with: A) Your current pricing - e.g. pricing page, pricing excel sheet etc. B) Written email answers to the following 5 questions: 1) What your business does for whom and how you sell them. 2)Your ARR, number of customers, churn rate and annual growth rate (no problem if all of those are 'zero' because you are pre-revenue). 3) What goals are trying to achieve: be as specific as possible. 4) Why you think the packaging and pricing you currently have is not able to achieve those goals. 5) What you already tried to do to solve this in the past

Hi guys What community activities and content would you like (or even participate in)? Stuff I can do: 1) Open Q&A with me (e.g. monthly) 2) Teardowns: send me your pricing case and I'll record as I open it up and provide live feedback. 3) Webinars on topics (like the ones scheduled) 4) ? ... let me know Stuff community members can do (but I can help arrange): 1) Cases: go on a podcast with me and show off your pricing project: objectives, process, new model, outcome, learnings etc. 2) Pools: e.g. 'How often do you change pricing?' 3) Guest speakers: we invite people to come and give an AMA session, present their work, their new book etc. (or that guest speaker is YOU!) 4) Collaborative Document Creation: someone posts a link to a google doc with a 1st draft of a document like: an email to tell customers prices go up / end of life of a product / job posting for a pricing manager / SOP for sales to give discounts / ?? - community can then edit, comment and create a 'final' version (or 7 different versions), which gets put in a common library for all. 5) Experience marketplace: e.g. "I need some coaching on how to get Sales to stop selling bespoke solutions. I can offer tested framework for how to prioritise feature development in collab between Sales and Product" -> people find each other and take it to a private conversation. 6) ??? let me know your ideas Use this thread to discuss, suggest and just to let me know what you'd actually invest time and attention in consuming, participating in etc..