Teardown: Reetro.io · SaaS Pricing

Teardown: Reetro.io

Hello everyone!

This is the first teardown -

is one of 3 cofounders of Reetro.io, a tool to do better Retrospective meetings during agile development sprints.

They have an inflow of 20.000 users a month... but are not making any serious money.

We solve that for them in this 51mins long video (sorry about that - I'll practice doing it a bit faster).

Overall:

1) Realise that you have 2 conversion points: Registered-> Active and Active->Paid.

2) Freemium: Reduce 'volume' but increase adoption-driving functionality.

3) Feature differentiate Pro and Enterprise tiers.

4) Increase prices. A lot.

5) Do things that don't scale: like talking to customers.

You are sitting on a goldmine here, with that inflow. No reason you shouldn't be able to scale this to $1M in about 3mths.

Do you want to be 'torn down'? - Take a look at the teardown thread in the community forum here!

Finally: comments and discussion welcome in the tread below.

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