Miami dinner reveals why most businesses will fail in 2025...
Last night I went to dinner with a few friends who also have online businesses here in Miami, Florida. Among us, we had people generating up to $2.4 million per month... We caught up, shared stories, and celebrated each otherโs wins. But one powerful lesson came out of that evening, and I felt compelled to share it with you. Right now, across the board, thereโs a noticeable shift in the industry... Everyone at the table โ regardless of niche โ was seeing similar things. Ad costs are crazier than ever, and trust in the marketplace is at an all-time low. And a ton of businesses are struggling to scale right now because they donโt take the time to genuinely connect with their audience. They rely on ads to do all the heavy lifting โ expecting ads to build trust, attract leads, and convert customers. But today, thatโs not enough. In fact, it barely works anymore... To scale past $100,000/month, especially if youโre in coaching, info products, masterminds, or agency services, you need three essential pillars: Attention, Nurture, and Trust. 1. Attention โ Getting in front of your audience is essential. This includes organic content, running ads, or doing cold outreach via DMs or email. But just getting attention is the easy part. 2. Nurture โ Once youโve got their attention, you have to nurture it. This is where most businesses drop the ball. They get attention but donโt take the steps to help their audience understand who they are and why they care. Thatโs where your sales funnel, sales calls, email marketing, and ongoing organic content come in. 3. Trust โ Trust is the biggest pillar that most people miss. Itโs built through testimonials, case studies, consistent quality content, and a solid brand culture. Ads donโt build trust by themselves; itโs everything you do between the clicks and conversions that makes people trust you. If youโre relying solely on ads to bring in the revenue, you're leaving money on the table. Ads simply bring in attention. What you do after someone clicks โ thatโs where the money is actually made. And this is exactly why I write these daily emails to you. Iโm here to build a genuine relationship, to give you stories, insights, and strategies that work. So that someday, when youโre ready, you might want to work with me too. Now, you donโt have to read every email.