Discover the simple strategy to identify high-demand markets ready to buy—before your competitors do. Hey Guys, There’s something strange about how we find our markets. I remember back when I was just starting out as a sales rep for a tech company, we had no scientific way of identifying the perfect customer. Nope, no fancy algorithms, no predictive analytics—just me, a list, and a hunch. Every time a business bought from me, I’d think, “Great! Let’s go after every company like them!” And you know what? It worked. Mostly. But here’s the thing: looking back now, I’m often amazed at how glaringly obvious it should have been. Some markets weren’t just starving—they were famished! Yet, I missed them, simply because I didn’t know how to look for the right signs. So, how do you spot these markets today? The ones hungry for what you’re offering, but might as well be waving neon signs saying, "Feed me, please!"? Massive Pain: The more pain, the more dollars. It’s that simple. Think about it like this: if your roof is leaking, you’re going to call the roofer. No one likes living under a leaky roof, and they’ll pay whatever it takes to fix it. Find the customers with that kind of pain in their business, and you’ll find people ready to buy. Purchasing Power: But don’t stop there. It’s no good identifying a market that’s desperate if they can’t afford your solution. Like offering steak to someone with a ramen budget—it’s not going to work. Make sure your market has the cash flow to match their hunger. Ease of Targeting: The best markets? They’re the ones you can easily reach. Social media groups, email lists, trade events—if they’re hanging out somewhere you can get to, you’re golden. Market Growth: Don’t chase after shrinking markets. Trust me, I learned this the hard way. Stable or growing markets are where the money is because they’re not going anywhere. Lloyd’s bet on newspapers, and, well, we all know how that went… Funny thing is, this approach doesn’t work on ChatGPT, but I’ve seen it work on Gemini. Want to see how it works in your business?

Hey Guys, I got a quick question from @Maya Slivkov . What is the difference between a Core Offer and a Grand Slam Offer. Great Questions. 1. Grand Slam Offer (or Irresistible Offer) A Grand Slam Offer is a comprehensive and highly compelling offer that integrates multiple value components to make it nearly impossible for the target audience to refuse. It often includes several elements such as the dream outcome, perceived likelihood of achievement, reduced effort and sacrifice, minimal time delay, unique mechanisms, bonuses, guarantees, scarcity, urgency, social proof, and price justification. Key Features: - Dream Outcome: The ultimate result the customer desires. - Perceived Likelihood of Achievement: How likely the customer thinks they will achieve the dream outcome. - Effort and Sacrifice: The amount of effort required to achieve the dream outcome is minimized. - Time Delay: The time to achieve the desired result is minimized. - Unique Mechanism: A unique feature or method that differentiates the offer. - Bonuses: Additional value-added items to sweeten the deal. - Guarantees: Risk-reducing promises to increase trust. - Scarcity and Urgency: Limited availability and time-sensitive to encourage quick action. - Social Proof: Testimonials and endorsements to build credibility. - Price Justification: Clear value comparison to justify the price. Purpose: The aim is to create an offer so compelling that it stands out in the market, addressing all potential objections and making it almost a no-brainer for the target audience to purchase. 3. Core Offer The Core Offer is the main product or service that your business provides. It's the central offer around which your business is built, and it typically represents the primary solution to your target audience's main problem or need. Key Features: - Primary Solution: The main benefit or result your product or service delivers. - Standard Features: The basic components and features of the product or service. - Market Position: Reflects the core value proposition of your business. - No Additional Bonuses: Typically does not include extra incentives or bonuses (these are often part of upsell or cross-sell strategies). - It will probably be included in your Grand Slam Offer!

Hey Guys, You know that moment when the doctor finally decides to take their own medicine? Yeah, I had one of those today. And let me tell you, it was a wake-up call! I was sitting at my desk, sipping my morning coffee here in Playa Del Carmen, pondering where to start with my own marketing strategy. I've spent years advising businesses on how to boost their success, but it hit me—I should start with the very first step I tell others to take. So, I rolled up my sleeves and dove into the 20/20-Minute Business Success Boosters Challenge. The first thing I tackled was inputting my offer and updating my about page. Simple, right? But it's a step often overlooked. Next, I moved on to the Starving Market selection—crucial for understanding where the demand truly lies. I checked the output from this research and ensured it aligned perfectly with my updated offer. This wasn't just theory; it was a hands-on, practical approach to refining my strategy for Scale Tech B2B businesses. The real game-changer? Will be testing the product-market fit. Initially, everything looks promising, but now I needed to get back to the market, gather more feedback, and refine my approach. So lets get some more eyeballs on this community. It’s something many overlook but is essential for scaling effectively. If you’re ready to see how these steps can transform your business, dive into the 20/20-Minute Business Success Boosters Challenge. Start today, update your offer, understand your market, and refine your product fit. Don’t just take my word for it—experience the boost for yourself! Let's do this together. Jerry J O Brien PS: The most important part of this journey? Realizing that even the experts need to revisit the basics. Dive into the 20/20-Minute Business Success Boosters Challenge and watch your business soar. Note that this is in prelaunch phase so let me know if you have any questions. https://www.skool.com/100mmastery/classroom/ae7b43a1?md=7206550493754072becc11123ac798cc

Hey Guys, Creating a Grand Slam Offer involves multiple key elements that make it highly effective and irresistible to your target audience. Let's break down what makes a Grand Slam Offer so great: 1. Dream Outcome - Definition: The ultimate result or transformation that your target audience desires. It's their aspirational goal. - Importance: It captures the emotional and practical benefits that your product or service can provide, making it highly appealing. 2. Perceived Likelihood of Achievement - Definition: How believable and achievable the audience perceives the dream outcome to be when using your product or service. - Importance: Boosts confidence in your product, enhancing trust and increasing the likelihood of purchase. 3. Effort and Sacrifice - Definition: The amount of work, time, and resources your audience needs to invest to achieve the dream outcome. - Importance: Lowering the perceived effort and sacrifice makes the offer more attractive and reduces barriers to purchase. 4. Time Delay - Definition: The time it takes for the audience to achieve the dream outcome using your product or service. - Importance: Shortening the time delay makes the offer more compelling, as customers prefer quicker results. 5. Unique Mechanism - Definition: The unique method, system, or process that makes your offer different from the competition. - Importance: It differentiates your product, providing a clear reason why your solution is the best choice​​​​. 6. Bonuses - Definition: Additional value-added items that enhance the main offer, making it more attractive. - Examples:Immediate Access Bonus: Access to a private community.Additional Training Bonus: Extra modules or courses.Resource Bonus: Downloadable resources like templates or guides. - Importance: Increases perceived value and provides extra incentives for immediate purchase​​​​. 7. Guarantees - Definition: Promises that reduce the risk for your customers, making them feel secure in their purchase. - Types:Unconditional Guarantee: Full refund with no questions asked.Conditional Guarantee: Refund if specific results are not achieved.Stacking Guarantees: Combining different types of guarantees for added security. - Importance: Reduces buyer hesitation and increases trust, making it easier for customers to commit​​.

Overall Summary: In this session, Alex Hormozi conducted a pricing masterclass, emphasizing the importance of testing and understanding pricing dynamics in business. He explained key concepts such as sales velocity, lifetime value (LTV), and churn, and provided practical advice on how to optimize pricing strategies for maximum profitability. The session also included a Q&A where Hormozi addressed various business-related questions from participants, offering insights into community building, sales techniques, and marketing strategies. Talking Points: Pricing Masterclass: Introduction to Pricing: Pricing is a critical aspect of business strategy. Focus on how to set prices, increase them, and identify the right price point. Key Equations: Sales Velocity x LTV = Hypothetical Max: Determines the potential maximum revenue. LTV = Price / Churn: Helps calculate the lifetime value of a customer. Pricing Bands: Psychological pricing bands affect consumer perception. Identify and aim for the top end of each pricing band. Testing Prices: Importance of testing different price points. Large jumps in pricing can provide significant insights. Impact of Price Changes: Higher prices can lead to lower conversion rates but higher qualified leads. Churn may not increase proportionally to price hikes. Profit Margins: Increasing prices can disproportionately increase profits. Example: Raising prices by 50% can more than double profits due to fixed costs. Business Insights: Sales Techniques: Focus on delivering value and understanding customer pain points. Personalization and accountability are key in high-ticket sales. Community Building: Provide valuable content and maintain engagement. Differentiate between free and paid content by offering more specialized or implementation-based support in paid tiers. Handling Rejection: Salespeople succeed by handling rejection and continuing to engage potential customers. Use rejection as a learning tool to improve sales pitches and marketing strategies.