When you’re starting a business, it’s easy to feel like you’re doing everything to make it successful. You’re busy every day, creating content, tweaking your logo, or perfecting your social media feed. But here’s the truth: busyness isn’t the same as progress. 👉 The reality? If you’re not focused on getting people in the door aka “attracting customers” then you’re not building a business. You’re building a hobby. The #1 Priority for Any New Business When you’re just starting, your first job isn’t to make everything look perfect. It’s not to create 100 posts or obsess over fonts. Your job is this: Get people excited about what you’re offering. 💡 Imagine opening a lemonade stand. If no one knows it’s there, you’re not selling any lemonade, no matter how tasty it is or how cute your stand looks. The same goes for your business. You need to create awareness. Stop Avoiding the Hard Stuff 🛑 It’s easy to stay “busy” because it feels safe. But are you actually: ✅ Talking to potential customers? ✅ Promoting your offer consistently? ✅ Sharing how your business helps people solve their problems? If not, you’re probably avoiding the real work the work that brings in the money. Build Your Business While You Build Awareness Of course, you’ll need to create your course, program, or product. But don’t spend weeks or months building something no one knows about. Instead: 1. Outline Your Idea: Map out what your course or membership will offer. You don’t need it to be perfect to start promoting. 2. Focus on Awareness Daily: Share your idea, ask for feedback, and start building a waitlist. The goal is to have people lined up before you even launch. 3. Keep It Simple: Don’t let tasks like designing logos or picking colors distract you. A Little Tough Love 💪 At the end of the day, your business will only succeed if people actually want what you’re offering and are willing to pay for it. That means you need to spend less time “getting ready” and more time showing up and talking about what you’re building.

If you’re trying to grow your email list but feel stuck because your lead magnet “isn’t good enough” or you “don’t know what to create,” this is for you. Your lead magnet doesn’t have to be fancy. It just needs to solve a small, specific problem for your audience. That’s it. Here are 5 simple lead magnet ideas you can create quickly: 1. A One-Page Checklist • Example: “The 5 Steps to Setting Up Your Skool Community” or “Morning Routine Checklist for Busy Moms.” • Why it works: It’s easy to consume, saves your audience time, and gives them clarity. 2. A Quick-Action Guide • Example: “10 Simple Ideas for Your First Lead Magnet” or “How to Write Your First Social Media Post in 30 Minutes.” • Why it works: Guides give step-by-step solutions. It’s helpful and immediately actionable. 3. A 5-Minute Video Tutorial • Example: “How to Use Canva to Design a Freebie in 5 Minutes” or “How to Create Your First Email List on Mailchimp.” • Why it works: A short video feels personal and easy to follow without needing tech skills. 4. A Script or Template • Example: “The Exact Script to Write Your First Sales Post” or “A Simple Email Template to Introduce Your Lead Magnet.” • Why it works: People love done-for-you resources that save them time. 5. A Swipe File of Ideas • Example: “20 Social Media Post Ideas for Your Membership Launch” or “10 Lead Magnet Examples to Inspire You.” • Why it works: It gives your audience inspiration and a starting point. Remember your lead magnet doesn’t have to be perfect or complicated. Focus on one small win your audience can get from it. If it’s helpful and easy to consume, it will work. Take 30 minutes today to: 1. Pick ONE problem you can solve for your audience. 2. Choose a format from the list above. 3. Create it simply, no fancy design needed. Your audience doesn’t want perfection, they want solutions. Start small, start simple, and grow your list!