When youâre starting a business, itâs easy to feel like youâre doing everything to make it successful. Youâre busy every day, creating content, tweaking your logo, or perfecting your social media feed. But hereâs the truth: busyness isnât the same as progress.
đ The reality? If youâre not focused on getting people in the door aka âattracting customersâ then youâre not building a business. Youâre building a hobby.
The #1 Priority for Any New Business
When youâre just starting, your first job isnât to make everything look perfect. Itâs not to create 100 posts or obsess over fonts. Your job is this:
Get people excited about what youâre offering.
đĄ Imagine opening a lemonade stand. If no one knows itâs there, youâre not selling any lemonade, no matter how tasty it is or how cute your stand looks. The same goes for your business. You need to create awareness.
Stop Avoiding the Hard Stuff đ
Itâs easy to stay âbusyâ because it feels safe. But are you actually:
â
Talking to potential customers?
â
Promoting your offer consistently?
â
Sharing how your business helps people solve their problems?
If not, youâre probably avoiding the real work the work that brings in the money.
Build Your Business While You Build Awareness
Of course, youâll need to create your course, program, or product. But donât spend weeks or months building something no one knows about. Instead:
1. Outline Your Idea: Map out what your course or membership will offer. You donât need it to be perfect to start promoting.
2. Focus on Awareness Daily: Share your idea, ask for feedback, and start building a waitlist. The goal is to have people lined up before you even launch.
3. Keep It Simple: Donât let tasks like designing logos or picking colors distract you.
A Little Tough Love đŞ
At the end of the day, your business will only succeed if people actually want what youâre offering and are willing to pay for it. That means you need to spend less time âgetting readyâ and more time showing up and talking about what youâre building.
đ Action Step: Today, spend at least 30 minutes connecting with potential customers. Share your vision, ask for feedback, and build excitement.
Your logo, colours, and content can wait. What matters most is building relationships and getting people ready to buy from you.
đŻ Remember: Stay focused on what matters most getting people in the door. Your business (and your bank account) will thank you!
Whatâs one thing youâll do today to promote your business?