Hello dear community, As I started my journey into having my own company, I built a new website, tried to do some beginner copywriting, and gather as much feedback as I can. Two days ago, a friend gave me a lengthy and detailed feedback, which triggered some thoughts. Now I think I'm too broad in what services I want to do for new startup founders. This is my latest niching down idea: 1- I build MVP (Narrow the scope of my services to just startup founders in need of MVP) 2- With custom code (Don't compete with No-code/Low-code, since my real value is in writing custom software end-to-end that these platforms/tools will never be able to achieve) 3- To create software for SaaS, Marketplace, and E-Commerce platforms (Actually I can build whole platforms around these business models) The full statement reads: "I build MVP with custom code to create software for SaaS, Marketplace, and E-Commerce platforms". This is me thinking out loud, I might have answered the USP (Unique Selling Proposition) question asked to me by @Marko Pfann some days ago, or I might not. My questions to you are: - Is it premature to further niche down this early in the life of my business? - When to know it’s time to niche down? Any feedback or thoughts are welcome!