What you tell yourself is important.

Aug '23 in Content.

Have you ever read the book The Secret by Rhonda Byrne?

If you haven't it's a book about manifestation. One that cites famous historical figures such as Napoleon. These historical figures used the power of the mind to get what they wanted in life.

Just think it and it will happen.

There is a some truth behind this but it's not that simple.

You can't have what you want in life unless you also have the beliefs that support it.

What we achieve in life is a result of our actions, our actions are a result of our thoughts and many of our thoughts are a result of our beliefs. Think of anything achieved by anyone in the history of humanity; that once started as an idea in their head. They believed they could do it.

To understand why this works we need to understand the relationship between the conscious & subconscious parts of brain.

The conscious part of our brain is how we think, feel and recall memories in the moment. We are present. If you step on a plug, you'll be present.

The subconscious mind are the thoughts, feelings and behaviours that occur without entering awareness, consciousness. If you've ever driven a car for six hours, you'll know it doesn't feel like six hours. You're on autopilot.

It's also important to know that the brain represents 2% of our body mass but uses 20% of our energy expenditure. It's an expensive tool to operate.

One role of the subconscious mind is to limit this energy consumption and it does that by storing thoughts, skills and knowledge that we can access without requiring our conscious thought and expending all of that energy.

This explains why we operate within our conscious mind for around 5% of any given day and the subconscious mind for the other 95%.

You can't control this, but what you can control is what goes in your subconscious mind. And if you can control that, you can control how the 95% of your waking hours pan out.

To do that you need to be aware of your thoughts.

As humans, our default position is to fear the worst; a survival mechanic.

In life we tell ourselves not to take risks in fear of what might happen. Quitting a job, starting a business, moving away to a new town or city. What if it doesn't work out? What if I lose my job? What if...?

What if it does work out?

The same can be said in sales.

Many tell themselves:

💭 I'm not good at this.

💭 Nobody likes receiving cold calls.

💭 Nobody needs to buy our product/service right now.

💭 When I spoke with this prospect they were happy with how things were, I doubt nothings changed.

💭 I'm not going to hit my target.

If you believe any of this then these thoughts will occupy your subconscious mind. Remember we play out the thoughts, feelings and beliefs within our subconscious mind for 95% of our day.

You can't control the negative thoughts and beliefs that come into your conscious, I get them all the time. You can control how you deal with them however. First acknowledge that they are not your own thoughts. Then replace them with something more positive.

If you don't believe you can, then you can't.

What you tell yourself is important.

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