Nov 11 (edited) in 💬 General
Simplify Your Message - Confused Minds Don't Buy
As a copywriter, your job is to make complex ideas easy to understand.
So, when you write, keep things simple.
Avoid using complicated words or jargon that could confuse people.
Whether your audience is full of experts or beginners, the goal is to make your message clear and easy to follow, no matter how much they know about the topic.
🔴 WHY IT'S IMPORTANT 🔴
  • Hard-to-understand words can lose your reader’s attention.
  • Simple, clear language helps more people connect with your message.
🔴 WHAT TO DO 🔴
1️⃣ Simplify Your Words:
Turn complex ideas into easy-to-understand points. Use everyday language.
2️⃣ Test It:
Ask someone who doesn’t know your topic to read your copy. If they don’t get it, simplify it more.
3️⃣ Make It Clear:
Make sure your message is easy to understand right away — no explanations needed.
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1 comment
Oscar MacLean
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Simplify Your Message - Confused Minds Don't Buy
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