Pablo Picasso used to carry a revolver loaded with blanks. He'd fire it at anyone who asked about the meaning behind his paintings. Why? Because he hated the bullshit. Vague theories. Lofty conversations. Art critics. When art critics get together, they talk about form, structure, and meaning. When artists get together, they talk about where to buy cheap turpentine. There are two kinds of conversations — and two kinds of people having them. Critics, today's so-called gurus, are the non-doers. They aren't in the game, so they can't show you how. All they can do is spout theories to try and look smart. High-level fluff. No practical application. Then there are the artists. The ones actually doing the stuff. When they talk, it's about what they're doing, how they're doing it, and what they've learned along the way. Real artists don't waste time on theory — they've got no time for that. They focus on where to buy cheap turpentine. How to get the job done better, faster, and cheaper. You want to be around the artists in the auto repair world. The doers. The ones who show you how to find good techs faster, how to do it better, and how to avoid the common pitfalls. Next week at AAPEX in Las Vegas, I'm doing a show-and-tell. I'm going to talk artist to artist, automotive recruiter to shop owner. No theory. Just what I've been doing over the past 6 years to help 152 independent auto and diesel repair shops across the United States and Canada find good techs faster. I'll show you the proven Technician Attraction Blueprint, a 15-minute hiring audit that gives you an objective overview of what your shop looks like through the eyes of a technician. You'll learn: - How to put together compelling, benefit-rich ads that highlight your unique shop culture, attract the right automotive technicians, and get them to apply. - Where to place those ads to get them seen by the right techs for the maximum quality and quantity of applications. (HINT: experienced techs who are working don't hang out on job boards like Indeed or Craigslist) - How to follow up the right way to avoid "ghosting" and get technicians to return calls and show up for interviews.

Let me tell you a story about Ron and Bill, two seasoned shop owners attending an industry conference. Over drinks, they discover a shared dream: catching a Blue Marlin, a prize catch for any angler. So they make a friendly $100 bet on who will achieve this feat first. Ron's approach is haphazard. He grabs some donuts for bait, a cheap fishing pole from Walmart, and heads to Lake Michigan, hoping for the best. Bill, however, takes a strategic approach. He researches the best bait (tuna, mackerel, squid), locates prime fishing spots in Hawaii, and invests in top-notch equipment. He even learns techniques for handling a hooked Blue Marlin who are known for their long, acrobatic fights, which can last for hours. Who do you think wins the bet? Of course it’s Bill. His success comes from a well-planned strategy and a willingness to adapt his tactics until he succeeds. As shop owners, you’re all fishing for skilled technicians in a competitive market. Just like Bill, you need three things to succeed: 1. The right bait: Compelling job ads that showcase your shop's unique benefits and culture. 2. The right fishing hole: Advertise on channels where top technicians hang out, even if they aren’t actively looking for work. 3. The right strategy for reeling them in: Following up promptly (the right way) with applicants, providing a smooth hiring process, keeping them interested and engaged until the tool box drops. Of course, this story is made up but the lesson is real and we live it everyday here at Technician Find. Next month at AAPEX I’m going to teach you how to be a successful fisherman like Bill. But we’ll be fishing for techs. Hope to see you in Las Vegas! https://aapex2024.mapyourshow.com/8_0/sessions/session-details.cfm?scheduleid=66&ebToken=eyJlaHViX2NhbXBhaWduIjoiMSBob3VyIGF0IEFBUEVYIGNvdWxkIHNvbHZlIHlvdXIgdGVjaCBzaG9ydGFnZSIsInN1YnNjcmliZXJfZGF0YSI6IntcImZpcnN0bmFtZVwiOlwiQ2hyaXNcIixcImlkXCI6NTIyMTY0NTU5NTE4MTA1NixcImVtYWlsXCI6XCJjaHJpc0Bhc3R1dGVzb2NpYWxtZWRpYS5jb21cIixcImxhc3RuYW1lXCI6XCJMYXdzb25cIn0iLCJlaHViX2VtYWlsIjoiY2hyaXNAYXN0dXRlc29jaWFsbWVkaWEuY29tIn0=

If you're looking to boost sales & Communication skills for your Service Advisors and CSR's, this podcast interview is for you! I had a blast interviewing @Gerry Frank , @Laura Frank , Leigh Anne Best and , Bill Hill recently about their upcoming transformative "From Chaos to Control" 2-day event. This is a fast-paced workshop designed to equip your Service Advisors and Customer Service Representatives with the skills and strategies they need to take your business to the next level. Listen in as they share proven tips on how to: 🔧 Train your Service Advisors & CSRs to boost sales and profits 🔧 Create a customer service experience that keeps clients coming back 🔧 Implement a proven 8-step sales process to skyrocket your closing rate 🔧 Maximize the D.V.I. and get more from your technicians 🔧 Develop effective follow-up strategies to retain customers 🔧 And so much more! Here's what one shop owner had to say after attending the workshop: "After this class, I think we can double our repair order with the sales and inspection processes they laid out for us." - Mike Caprio, Owner East Rock Auto Repair, New Haven CT Click the link below to watch the full interview and discover how you can transform your auto repair business through expert Service Advisor and CSR training! Transform Your Auto Repair Business with Expert Service Advisor & CSR Training Don't forget to register your staff for our upcoming Sales and Customer Service Workshop on Nov 9-10 in Novi/Detroit, MI. Limited spots available! ServiceAdvisorTraining.com

A shop inspection can help you identify what works and what can be improved in your shop to boost efficiency and profitability. Here are some key areas to focus on during your visit: =>Executive Division =>HR =>Communications =>Inspection & Reports =>Marketing/Promotion and Sales =>Treasury =>Production =>Quality Control/Quality Assurance/Training =>Public Relations/Goodwill We will have several shop visits available for folks who come in early next week. You can download the full Shop Inspection Form that attendees will be using next week on this page. There’s still time to register for the event. Early bird pricing is over but if you’re reading this, let me know and I can get you connected with a special pricing link that will save you $400! Take care, -Chris

@Shawn Gilfillan and I hopped on another Zoom call to talk about building high-performing self-managing teams for auto repair shops. If you want to build a successful auto repair shop, you need a solid team. But where do you start? Check out the video below and then join us in Mt. Arlington, New Jersey for the #1 Workshop for Attracting, Developing, and Retaining Automotive Talent! Get the insights that could change your business. Watch the video here... https://www.skool.com/technicianfind/classroom/84a30045?md=727ce3d3182c43cda6ed5ee2deb27afe