Firing Blanks
Pablo Picasso used to carry a revolver loaded with blanks.
He'd fire it at anyone who asked about the meaning behind his paintings.
Why?
Because he hated the bullshit.
Vague theories.
Lofty conversations.
Art critics.
When art critics get together, they talk about form, structure, and meaning.
When artists get together, they talk about where to buy cheap turpentine.
There are two kinds of conversations — and two kinds of people having them.
Critics, today's so-called gurus, are the non-doers.
They aren't in the game, so they can't show you how.
All they can do is spout theories to try and look smart.
High-level fluff.
No practical application.
Then there are the artists.
The ones actually doing the stuff.
When they talk, it's about what they're doing, how they're doing it, and what they've learned along the way.
Real artists don't waste time on theory — they've got no time for that.
They focus on where to buy cheap turpentine.
How to get the job done better, faster, and cheaper.
You want to be around the artists in the auto repair world.
The doers.
The ones who show you how to find good techs faster, how to do it better, and how to avoid the common pitfalls.
Next week at AAPEX in Las Vegas, I'm doing a show-and-tell.
I'm going to talk artist to artist, automotive recruiter to shop owner.
No theory.
Just what I've been doing over the past 6 years to help 152 independent auto and diesel repair shops across the United States and Canada find good techs faster.
I'll show you the proven Technician Attraction Blueprint, a 15-minute hiring audit that gives you an objective overview of what your shop looks like through the eyes of a technician.
You'll learn:
  • How to put together compelling, benefit-rich ads that highlight your unique shop culture, attract the right automotive technicians, and get them to apply.
  • Where to place those ads to get them seen by the right techs for the maximum quality and quantity of applications. (HINT: experienced techs who are working don't hang out on job boards like Indeed or Craigslist)
  • How to follow up the right way to avoid "ghosting" and get technicians to return calls and show up for interviews.
Based on generating over 80,000 applications, I've found a three-step process that actually works.
I'm also going to bust the top 10 myths I hear over and over about finding techs and get into what really works to find good techs faster.
You'll leave with a proven blueprint for generating high-quality applications from technicians on demand, so you can build a dream team that stays.
There's still time to register.
Don't miss out on this opportunity to learn from a real artist in the auto repair world😁
See you in Las Vegas!
*Hat tip to Taki Moore for the Picasso story idea.
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Chris Lawson
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Firing Blanks
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