If selling makes you feel awkward or pushy, it’s time to rethink what selling really is. At its core, sales isn’t about persuading someone to do something they don’t want to do—it’s about helping them make a decision that improves their life. When you approach sales with genuine care and curiosity, it stops feeling like a transaction and starts feeling like a meaningful conversation. Here’s how to elevate your sales game and say goodbye to the “salesy” vibes: Start with Empathy – Instead of diving into your offer, take a moment to really connect. Ask, “What’s been weighing on you the most when it comes to [their challenge]?” or “Can you explain what feels most urgent to you right now?” When they feel heard, they’re more open to solutions. Position Yourself as a Guide, Not a Seller – You’re not here to “close”; you’re here to lead them toward clarity. Think of yourself as the guide helping them uncover what they really want and what’s been stopping them from getting it. You’re walking beside them, not pushing them. Focus on Their Transformation, Not Your Offer – Instead of listing features, paint a picture of what life could look like on the other side of their decision. Say, “Imagine what it would feel like to wake up and no longer worry about [their pain point].” This moves the conversation into their vision of success. Empower Them to Decide – No one likes to feel pressured, so don’t try to convince. Instead, help them see the possibilities and say, “This decision is entirely yours, but if you’re ready, here’s how I can help you move forward.” This builds trust and allows them to take ownership. When you stop thinking of sales as something you do to people and start seeing it as a way to serve, it changes everything. Selling becomes about connection, empowerment, and transformation—not pressure. What if selling didn’t feel “salesy” but instead felt like one of the most valuable ways you could show up for someone? When you embrace this shift, your sales conversations will never be the same.

Struggling to attract the right clients without feeling like a pushy salesperson? Here’s the deal: Selling doesn’t have to feel awkward or forced. In fact, the best leads—the ones who are eager to work with you—come naturally when you focus on three simple things: 1. Authentic Storytelling: Your audience craves connection, not a sales pitch. Learn how to share your story to inspire trust and reliability. 2. Leading with Value: Give before you ask. When you solve small problems upfront, your audience will see you as their go-to expert. 3. Knowing Your Ideal Client: Stop trying to market to everyone. Speak directly to the people who need your solutions the most. If you’re tired of spinning your wheels chasing the wrong leads, this video is a must-watch. Watch my latest YouTube video to learn how to attract qualified leads with ease—no sleazy tactics required!

I am here. Yay! Saturdays are my hunky business hero binge watch days: Joe, Craig, Gavin, Galel, Rusty and now Jeff:) Ha! I watch the brilliant Shannon, too, of course. Seriously, though, this is my routine: I drink coffee, work on DOJO and ETR homework, and learn from THE BEST. Thanks for all you teach, guys.

Your goal on every "sales call" should be to make a friend... not a sale. Hear me out on this one. When you go into a "sales call" with the intent to SELL, your "prospects" can smell it on you. They can literally sniff it out like a blood hound. Instead, if you go into every call intending to make a friend, your "prospects" will naturally want to open up and speak with you more. By showing genuine interest in them, and asking a ton of questions, they will be more likely to lower their defenses and actually talk to you. Remember, people buy from those they KNOW, LIKE and TRUST (KLT). KLT is the friendship recipe. So make a friend today!

Black Friday is one of the biggest opportunities of the year to attract new customers, boost your revenue, and close out the year strong. But to stand out from the competition and get customers to take action, your promotion needs to be more than just a simple discount—it has to be a carefully crafted offer that resonates with your audience. Here’s how to create a Black Friday promotion that not only grabs attention but also compels people to act fast! 1. Craft a Compelling Offer That Solves a Problem The best Black Friday offers address a specific need or problem for your audience. When you understand their pain points and can clearly demonstrate how your offer solves those issues, you make it easier for them to say “yes.” Think about bundling high-value products, offering exclusive bonuses, or even a limited-edition service that isn’t available any other time of the year. 2. Create Urgency and Scarcity Black Friday offers are time-sensitive by nature, which creates urgency. To amplify this, make sure your audience knows there’s a limited-time window to buy and that it’s truly a “once-a-year” opportunity. You can also add scarcity to make your offer even more compelling, such as limiting the number of items available or the number of people who can sign up. 3. Make Your Promotion Easy to Understand Keep your messaging clear and to the point. Black Friday promotions should be simple enough for someone to understand at a glance. Spell out the exact discount or value, what’s included, and how long the offer lasts. If you’re using multiple channels (email, social media, ads), keep the message consistent across all platforms to avoid confusion. 4. Communicate the Offer Frequently—Especially on the Last Day One of the biggest mistakes in Black Friday marketing is not emailing enough. Remember that your audience is bombarded with emails and deals from every direction, so consistency is key. Here’s a simple email strategy to maximize urgency on the final day: - First Email (Morning): Remind subscribers that this is the last chance to get the offer. Reiterate the benefits and value. - Second Email (Afternoon): Emphasize scarcity (e.g., “Only a few spots left!”) and reinforce that time is running out. - Third Email (Evening): Make it clear that the offer is ending in a few hours. Use a strong call to action like “Don’t Miss Out” or “Act Now.”