Are you measuring your metrics? What does this even mean? Why is it important? We encourage you to keep track of these four metrics on a weekly basis: 1) Leads: These are your qualified leads, people who have been referred to you, or those you have interacted with on social media (not those that just "like" or "follow" you). 2) Set: The number of people who have set an appointment with you. 3) Show: The number of people who showed up for their appointment. 4) Close: Those you closed the sale with. Keeping a weekly account of these four metrics will allow you to quickly identify any bottlenecks in your process so you can make effective course corrections to quickly get back on track. Let's look at a few examples. If you have 4 leads (a week), 4 appointments, 3 that show up and 2 that close, you're looking at a leads problem. If you've got 50 leads, 35 appointments, 30 that show up and 2 that close, then you've got a sales problem, likely in your discovery process. Having outside eyes look at your Lead, Set, Show, Close numbers will quickly identify the problem so you can solve it. Need help with your Lead/Set/Show/Close? Comment below!