I hope everyone enjoys their holidays and manages to spend time with their family over this period. Thank you for being part of this community, engaging with the YT videos or even reaching out to show your support. It goes a long way and pushes us to keep going with the content and all the resources we put together for you guys. Next year is looking very exciting and I can't wait to show everyone the BTS to some of these amazing projects we've been working on! PS Don't beat yourself up for detaching yourself from work for a day or so to spend time with your loved ones. Trust me you won't take those moments for granted in the future 🙏

In the last quarter of 2024 I made a decision to make a massive push towards testimonials. I was on a live group call with Alex Hormozi and he said something that really made me stop and think. 'Everything converts better with more proof' Add Testiminials to content = more conversions Add Testimonials to VSL = more conversions Add Testimonials to sales funnel = more conversions. It's something which is so simple but yet so effective because people want proof, there's more than enough people who claim a million different things online. After that call I made the decision to stop taking on any new clients and serve this community by doing free work. We created custom project management systems for free, broke down and audited agencies for free and even set-up different KPI dashboard without charging people anything. All of this to get more testimonials which will serve us in the near future. If you already have a entire library of testimonials then great this post isn't for you but if you don't take time and collect as many as possible. In the long run it'll be worth it 💪

I was going over some of our past YT videos for new ideas and came across this health score video we made a couple of months ago. If you watch this video (and then get the attached resources) you can improve your agency's retention. GO through the video, set up the spreadsheet based on your deliverables and use the summary tool to literally predict which of your clients will churn next. Use your data to be proactive and stop that from happening!!! Out of all the agencies we've spoken to only TWO PEOPLE have actively made an attempt to track health score. If you don't track it you don't improve it....Genuinely a game changer...