Liam and Laura sell home security systems. Liam isn’t making many sales. Laura is making lots of sales. Let’s see why: Here’s Liam: “Hi, we have a great deal on home security systems this month. Are you interested in upgrading your home security?” Here’s Laura: “I’m not sure if you’re aware, but there have been 10 break-ins in your area in the last month alone. Burglars often enter through unsecured windows or doors. How secure do you feel your home is at night?” Customer: “I’m not really sure, I haven’t thought about it much.” Laura: “What if we could offer you a free security assessment of your home? We’ll check all entry points and provide you with a comprehensive report. This way, you’ll know exactly where your home stands in terms of security.” Customer: “Yes, that sounds good. Let’s schedule that.” Why is Laura making more sales than Liam?