Pop Quiz
Liam and Laura sell home security systems.
Liam isn’t making many sales.
Laura is making lots of sales.
Let’s see why:
Here’s Liam:
“Hi, we have a great deal on home security systems this month. Are you interested in upgrading your home security?”
Here’s Laura:
“I’m not sure if you’re aware, but there have been 10 break-ins in your area in the last month alone. Burglars often enter through unsecured windows or doors. How secure do you feel your home is at night?”
Customer: “I’m not really sure, I haven’t thought about it much.”
Laura: “What if we could offer you a free security assessment of your home? We’ll check all entry points and provide you with a comprehensive report. This way, you’ll know exactly where your home stands in terms of security.”
Customer: “Yes, that sounds good. Let’s schedule that.”
Why is Laura making more sales than Liam?
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Drew Budiman
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Pop Quiz
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