10d ago in 🐺 General
Why most agency pitches suck (and how I closed $4M+ personally)
I've sold over $4M worth of agency services personally and consulted dozens of agencies and agency sales people
Here are the three reasons most agency pitches fall flat:
1 - Poor Discovery
Most agencies use ‘high ticket sales tactics’ that either focus far too heavily on emotions and/or pressure close
Your prospects have been through dozens of sales calls and are both very aware & resistant to these tactics
Discovery should be focused solely on problem-finding and information gathering
2 - Not Personalized
Generic pitches feel, well, generic, and not as if they were made to specifically solve the problem of the prospect in front of you
The key here is to make one pitch that addresses the problem while tying each of your 3 pillars back to what the prospect said during discovery so they think ‘wow, it’s like they made this just for me’
3 - Too Complex
Prospects do not care about the services you provide, they care about the one specific outcome you can drive for them
Stop wasting time going through your ’services’ and focus on the process of what most people do wrong, how you solve it and what that means for them
If you want to learn how to structure your pitch to close 1 out of 3 qualified prospects
As well as the word-for-word pitch script I used to collect $4.2M in cash (personally)
I'm hosting a live training Friday at 5PM CST inside my free group
Use this link to join: Link Here
See you soon,
--Alex
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Why most agency pitches suck (and how I closed $4M+ personally)
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