Testing Ads · 12 Months To $1M Challenge

Testing Ads

So the way I run ads for my clients at the moment is usually just 1 ad set, maybe 2, but more times than not just one, open targeting, and it's worked out pretty well. But right now in the middle of the campaign, I want to test some new creatives, but what happens a lot is that because FB controls the amount spent on each ad, they keep pushing budget on ads they want, so I can't gather enough data to see if the new creatives actually work. Do you guys recommend I make a new ad set w the new ads (same targeting, etc), in which audience fragmentation would occur obviously, or should I just temporarily shut off the ads that have the most budget being spent on them for a few days in the same ad set so I can let the new creatives gather data. Lmk your guys thoughts

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