For the past 10 years, Mitch Waldman of Cogent Realty Advisors in NYC has used his website as his sole lead generation tool.
During this time Mitch and I have tested many strategies using only his blog.
The strategy has always started by putting ourselves in the shoes of potential clients.
What I mean is โif my company was in the market for office space, what would I searchโ.
๐๐จ๐ญ๐ โ There is a great book on this concept by Steve Pressfield, author of Nobody Wants to Read Your SH*T. The theme being, the key to writing anything is โwould you read what you just wroteโ.
Moving on โฆ I said to Mitch when we started his strategy was this โranking #1 on Google for Office Space in NYC is wildly competitive. Itโs too expensive to go after that phraseโฆ. And even if you could rank #1 on Google for that phrase, will it convert to a client. Itโs too general. I would search by neighborhood or proximity to something like Office Space Near Grand Central. Or even more specifically, Office Space World Trade Centerโ.
Thereโs one more word that is overlooked. Itโs โ๐ถ๐๐ ๐กโ.
So โฆ I might search Office Space Cost World Trade Center.
Why cost?
Because thatโs what everyone wants to know on the internet. How much does it cost?
If you search Google for Office Space Cost World Trade Center, you will find Mitch (a one person shop #1 on Google).
And guess what! It works. Andโฆit works for countless buildings, even obscure ones.
And โฆ it works for retail and industrial leasing and sales.
So hereโs what I did.
I created an ai tool that creates these pages with the best content on the internet.
I created 2 types of pages.
๐. ๐๐ข๐ญ๐ฒ/๐๐จ๐ฐ๐ง ๐๐๐ ๐๐ฌ โ Example, Top Office Buildings in Santa Monica Ca or Top Office Buildings in Downtown NYC.
๐. ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐ ๐๐๐ ๐๐ฌ โ Example, Office Space Cost World Trade Center or Office Space Cost
My ai tool takes it to the stratosphere. Each page converts to social media posts, emails and YouTube Video scripts so you can make a website like Bob Knakal.
Itโs a Done For You strategy that pre ai, would have taken months and cost 10's of thousands of dollars. But not anymore.
This strategy works in every town in USA.
If I was starting over in CRE, this is what I would do.
Take a look at a sample page.ย But before you do, imagine having pages like this ranking all over Google in your market. Click Here