๐‹๐ž๐š๐ ๐†๐ž๐งeration ๐Œ๐จ๐๐ž๐ฅ ๐Ÿ๐จ๐ซ ๐‚๐‘๐„ ๐๐ซ๐จ๐ค๐ž๐ซ๐ฌ
For the past 10 years, Mitch Waldman of Cogent Realty Advisors in NYC has used his website as his sole lead generation tool.
During this time Mitch and I have tested many strategies using only his blog.
The strategy has always started by putting ourselves in the shoes of potential clients.
What I mean is โ€œif my company was in the market for office space, what would I searchโ€.
๐๐จ๐ญ๐ž โ€“ There is a great book on this concept by Steve Pressfield, author of Nobody Wants to Read Your SH*T. The theme being, the key to writing anything is โ€œwould you read what you just wroteโ€.
Moving on โ€ฆ I said to Mitch when we started his strategy was this โ€œranking #1 on Google for Office Space in NYC is wildly competitive. Itโ€™s too expensive to go after that phraseโ€ฆ. And even if you could rank #1 on Google for that phrase, will it convert to a client. Itโ€™s too general. I would search by neighborhood or proximity to something like Office Space Near Grand Central. Or even more specifically, Office Space World Trade Centerโ€.
Thereโ€™s one more word that is overlooked. Itโ€™s โ€œ๐ถ๐‘œ๐‘ ๐‘กโ€.
So โ€ฆ I might search Office Space Cost World Trade Center.
Why cost?
Because thatโ€™s what everyone wants to know on the internet. How much does it cost?
If you search Google for Office Space Cost World Trade Center, you will find Mitch (a one person shop #1 on Google).
And guess what! It works. Andโ€ฆit works for countless buildings, even obscure ones.
And โ€ฆ it works for retail and industrial leasing and sales.
So hereโ€™s what I did.
I created an ai tool that creates these pages with the best content on the internet.
I created 2 types of pages.
๐Ÿ. ๐‚๐ข๐ญ๐ฒ/๐“๐จ๐ฐ๐ง ๐๐š๐ ๐ž๐ฌ โ€“ Example, Top Office Buildings in Santa Monica Ca or Top Office Buildings in Downtown NYC.
๐Ÿ. ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐๐š๐ ๐ž๐ฌ โ€“ Example, Office Space Cost World Trade Center or Office Space Cost
My ai tool takes it to the stratosphere. Each page converts to social media posts, emails and YouTube Video scripts so you can make a website like Bob Knakal.
Itโ€™s a Done For You strategy that pre ai, would have taken months and cost 10's of thousands of dollars. But not anymore.
This strategy works in every town in USA.
If I was starting over in CRE, this is what I would do.
Take a look at a sample page.ย But before you do, imagine having pages like this ranking all over Google in your market. Click Here
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Edward Winslow
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๐‹๐ž๐š๐ ๐†๐ž๐งeration ๐Œ๐จ๐๐ž๐ฅ ๐Ÿ๐จ๐ซ ๐‚๐‘๐„ ๐๐ซ๐จ๐ค๐ž๐ซ๐ฌ
Proof Stacking For Real Estate
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Free Community for Residential + Commercial Real Estate Professionals by Ed Winslow.
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