Title question · Profit First

Title question

from what I watch in store reviews, Beau always says only relevant keywords. For example, he tells everyone no “MSRP $60” on nwt items. We also hear sellers say most people don’t read descriptions or go past the first few photos when they buy.

Wouldn’t the title be your first chance to “sell” your item? I understand we don’t want to fill it with a sales pitch because we are structuring the title for a search engine, but how many people are searching with 80 characters? I would think it’s 3 maybe 4 words max. If you run out of keywords on a net shirt, how would it hurt to attempt to “sell” your item with the last keyword in your title?

Just looking to discuss. I still would like to know how to research keywords specifically on eBay, it’s probably easier than I think but I haven’t found a way.

Thanks

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