You're still leaving gold on the table.
Congrats on your email sequence! Congrats on all the pre and post event emails!
You're still limited by your open rates. Even if you're a master email marketer, you're still looking at 55% open rates top and you've hit your glass ceiling.
But, what if you use a chatbot too?
You might think you already know about chatbots, and you think that by plugging it into the comments of your IG or FB posts you've nailed it. It's not your fault, even Manychat itself fails to dive deeper into what they can do in their ads, events, and case studies, so don't feel bad about it.
The fact is, the most perfect follow up sequence relies on a combination of both email and chatbot to keep the pressure balanced throughout your list. Some people are always gonna open your emails, other's need a little reminder to do so, and a ton won't even do so (sorta me), so you need to fill in the gaps with the friendly and light touch of a chatbot sequence that works hand in hand with your email sequences.
This way, no one person will feel you've been too intrusive, and you will get more appreciation from your list for keeping them reminded of the value you bring them.
Oh, open rates? Chatbot open rates are way above email, so why not use both and take home more slices of the pie?
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2 comments
Robert Macbeth
6
You're still leaving gold on the table.
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