I can't stop thinking about this.
"It doesn't take money to make money, it takes leverage to make money." -Naval Ravikant
For the last 5 years, I've been stalking the world's top entrepreneurs like a hungry lion.
Yep, that includes the one and only Mr. Russell Brunson.
The NUMBER ONE thing I've noticed?
🚀 They're all obsessed with LEVERAGE 🚀
Now, you might be thinking, "Austin, what the hell does that mean?"
Well, sit tight and I'll tell you.
A few years back I spent 15+ hours per week editing YouTube videos.
Sure, I was making some pocket change, but after hundreds of mind-numbing hours, I had a shocking realization:
⏳ I was spending all my time on UNLEVERAGED tasks ⏳
Yep...
I was pumping out a measly video every other week, and they weren't even performing well enough to buy me a decent steak dinner, let alone quit my soul-crushing 9-to-5.
So, I did what any desperate man would do.
I grabbed a pen and paper and mapped out every single thing I was doing (or could be doing) with my time.
Then, I slapped a hypothetical long-term dollar-per-hour ROI on each activity.
Here's what it looked like:
- Drinking booze? -$100/h (Yeah, that's right, it's COSTING you money)
- Mindlessly scrolling Instagram? A big fat $0/h
- Editing those damn videos? A measly $10/h
Here's where it gets interesting.
I started thinking about activities worth $100/h, $1,000/h, and even $100,000/h.
I mean, what the hell is Warren Buffett doing with his time that's making him filthy rich?
👇🏻These are all the activities I mapped out (below) 👇🏻
🛑 Disclaimer, this isn't perfect. Not ALL these activities are spot on.
But I'd say it's pretty damn close.
So, I asked myself two critical questions:
- "How can I spend MORE TIME in the $100/h+ areas?"
- "How can I STOP doing the things below $100/h?"
And you know what I did? I kicked video editing to the curb.
Instead, I started flexing my writing muscles.
I dove headfirst into building funnels and driving traffic like a madman.
And for all the small stuff? I outsourced it to hungry freelancers on Fiverr.
The result?
I went from making chump change - $200 per video - to raking in a cool $15k PER MONTH.
I told my boss to kick rocks, and now I'm living the laptop lifestyle, working from anywhere I please.
Now, I'm not saying this to show off. Nope...
I'm telling you this because I believe that focusing on leverage is what helped me bridge the gap the most.
And here's the kicker: You can do it too.
But only if you're ready to stop wasting time on $10/h tasks and start thinking like a $100,000/h player.
The choice is yours. Choose wisely!