Most agencies are stuck in 2015, burning cash on vanity metrics.
Here's what actually moves the needle in 2024:
- Video content that hooks in 2 seconds flat
- Hyper-targeted audience segmentation
- Landing pages that convert, not just look pretty
- Relentless A/B testing (and I mean relentless)
- Data-driven optimization, daily
Forget 'brand awareness'. We're in the business of turning ad spend into profit.
If your agency isn't obsessing over these, you're leaving money on the table.
What's your biggest Meta ads challenge? Drop it below. Let's solve it together.