[FHL Notes] Day 3 Session 3: Bill Von Fumetti - The Power of FOCUS

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Sep 7 (edited) in Intro's & General Discussion

Key Concept: Focus on One Thing

Many entrepreneurs overcomplicate their business with offers on top of offers, creating confusion.

Bill Von Fumetti emphasizes the power of true focus—focusing on the one biggest thing that, if accomplished, makes everything else irrelevant.

The One Funnel Approach:

1st Focus - The Offer (Mid-Ticket: $1K - $10K):

Start by focusing on your core offer (mid-ticket). This should have a significant value difference, allowing you to sell and deliver quickly.

2nd Focus - Non-Buyers:

Your goal is to create fewer non-buyers by continuously tweaking and optimizing your challenge or webinar to increase conversions.

Non-buyers should be sent to a low-ticket community where you help them achieve 1-2 quick wins, nurturing them until they’re ready for the main offer.

3rd Focus - Free Community:

Build a free community where people can engage with your first step of value.

From there, ascend them to the low-ticket community to start moving them up your value ladder.

4th Focus - Keep Running the Play More Often (Automation):

Automate your process:

Run a challenge every week.
Run a webinar every day.

Preserve the live feeling by using tools like Zoom Simulive—upload the webinar and have a team in the chat to interact.

5th Focus - All Funnels Feed Into One Funnel:

Every funnel you create should feed into the one main funnel.

Example: Use the webinar call to action to direct people toward the challenge (the funnel that converts best).

6th Focus - Traffic:

Focus on paid ads for reach and speed.

Success leaves clues—maximize the opportunities you already have in front of you.

Key Takeaways:

Distraction is the Enemy:

Stay focused on the one thing that will drive the most impact in your business.

Set an Advertisement Goal, Not a Revenue Goal:

Instead of focusing on how much you make, focus on how much you can spend on advertising to scale effectively.

Final Thought: Focus on the One Funnel and keep going—don’t spread yourself thin with too many offers or distractions. Stick to what works and double down.

This session emphasized the importance of laser focus on the core elements of your business, from your main offer to optimizing non-buyers, and automating key processes to achieve growth.

[FHL Notes] Day 3 Session 4: David JP Phillips - Communication Skills

https://www.skool.com/prime-mover/fhl-notes-day-3-session-4-david-jp-phillips-communication-skills?p=43583226

#FHL #FHLNotes #Day3 #PakulaPost

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