Key Concept: The First $100K Is the Hardest
The journey to your first $100K is a significant hurdle, but using a structured challenge strategy can help break through that barrier.
What Is a Tiny Challenge?
A Tiny Challenge is similar to a normal challenge, but it's one-on-one with just you and another person.
It can be free or paid and consists of only 3-5 calls of 30 minutes each.
Mindset Shift:
- Don’t fear low attendance—instead, embrace the opportunity to work closely with a small, dedicated group of people.
- You're going to be judged anyway, so why not be judged for being successful?
Group Challenges vs. Tiny Challenges:
Group Challenges (One-to-Many)
❌ Inferior Offer to your Leads
❌ Requires Marketing & Launch Date
❌ Difficult to Run Working Full Time
❌ Requires a List - 10% Show Rate
❌ Sometimes Attracts Time Wasters
❌ More Difficult to Hold Accountability
❌ Requires Adept Speaking Abilities
❌ Requires Some Tech Skills
❌ Advanced Selling Skills Required
❌ Requires Testimonials To Sell
❌ Clarity Needed on Niche, Msg, & Offer
❌ Experience in Coaching Required
Tiny Challenges
✅ Superior Offer with NO COMPETITION
✅ Start ANY Time - Convenient & Flexible!
✅ Easy to Run while working full time
✅ No List. Unbeatable 80-100% Show Rate
✅ Higher Quality Leads
✅ High Accountability = Higher Results
✅ Minimum Speaking Skills Required
✅ No Tech Skills Required
✅ Easier to Sell: Impossible to get 10 No’s
✅ They ARE your Testimonials
✅ Best way to get Clear on Niche, Msg, & Offer
✅ Minimal Experience, No More ProBono
Key Questions for Non-Buyers:
After completing a Tiny Challenge, ask those who didn’t buy:
- What made you say no?
- What would have made you say yes?
Tiny Challenges to Grow Your Skool Community?
Tiny Challenges could be an effective strategy for growing a Skool community, sparking new ideas for how to nurture and scale a community using this approach.
This session focused on leveraging Tiny Challenges as a powerful and flexible strategy for generating high-quality leads and sales. It's especially beneficial for those who want to avoid the complexity of large group challenges and prefer a more personalized, low-tech approach.
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[FHL Notes] Day 1 Session 3: Alison Prince - eCommerce Queen!