Designing Your Attractive Character (by Russell Brunson)

This was from a private training I did with my Inner Circle a few years ago. The video and training never was seen after that by anyone, and I found it this week and thought that it would benefit a lot of you who are struggling to figure out how to design yourself as a character.

Stephanie Dove Blake was on the original training, and afterwards dropped her takeaways (which are a pretty amazing summary of the video) - so here you go!

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SO many incredible golden nuggets in this @Russell Brunson! Thank you! 👏

I thought I’d share my takeaways…

👉 The value of education & info you provide will keep a customer for a few years… but the value a relationship with YOU will keep a customer for LIFE.

👉 The majority of ones expertise is disseminated in the first year of a customer’s entry into your world…you can’t keep dispensing brand NEW info for the rest of your life… train on one thing in many ways.

👉 Business isn’t about core info - it’s about characters.

👉 We’re not in the info business, we’re in the RELATIONSHIP business.

👉 Those who WIN at business realize that: Your business isn’t the products you create — your business is your HERD/TRIBE/PEOPLE. They are the only business ASSET.

👉 Know your market and make sure you have “Message to Market Match”

🤩 Good, Fan-worthy Characters: 😍

Can’t be boring
Have an origin story
Have a back story (what they did before)
Have parables
Have experienced miracles
Have “insider” language
Have a measure of likability

They do likable things. (This is why comics aren’t about the villains.)

Are good at what they do
Have overcome adversity
Are emotionally complex
Experience substantial change
Show their flaws
Have a position
Have a philosophy
Shows courage that others want to emulate
Share their likes/dislikes
Share their failures as well as their failures
Share their beliefs
Share their pathological behaviors
Share their incompetencies
Share their religion/belief system
Share their significant life events
Share their envy/desire

Seemingly Shady Dan Kennedy Points 🤣 - How does one do these things while being authentic in business? Or can they be done while being authentic in business?:

Exaggerate Your Personality Intentionally
Sharpen Your Voice
Embellish Your Heroics

🤔 Questions to Ask Yourself:

Is it evident in my actions that I view my tribe/herd/list as the ONLY real business asset that I have?
How do I keep them around for life?
What are my signature stories for my “Crafted Parable Inventory”?
How can I shift my mindset to think of my tribe as a friend that I absolutely MUST keep in touch with & update because I value their relationship THAT much?

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