📢 Advertise Your Business: A Lesson from P.T. Barnum 🎪

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In The Art of Money Getting, P.T. Barnum dives into a fundamental truth that applies to every entrepreneur, marketer, or business owner...Advertising is Key to Success!

Whether you’re a lawyer, doctor, shoemaker, or business mogul, you depend on the public to thrive.

But if the public doesn’t know who you are or what you offer, how can they support you?

Barnum emphasizes that it’s not enough to have a great product or service. You have to let people know about it, and you do that by advertising.

No matter how good your product is, if no one knows it exists, it will never bring you any value.

But here’s the catch: Consistency is everything.

Barnum warns that a one-time ad won’t cut it!

It’s about creating a continuous presence in the minds of your potential customers. You have to stay on their radar, reminding them of the value you bring.

Advertising is a process, not a quick fix.

Russell often talks about the importance of building awareness through consistent messaging, whether that’s through email sequences, social media, or ads.

Like Barnum, Russell knows that you can have the best product, but if you don’t consistently get in front of your audience, they’ll never buy.

Both emphasize that success comes from consistently delivering your message to the right people.

Russell talks about creating attractive characters and stories that draw people in, while Barnum speaks about making sure your advertisements are unique and catch attention.

In both cases, the key is consistency.

If you only send one email or run one ad, you won’t see long-term success. The power comes from showing up again and again, keeping your audience engaged and reminding them of the value you offer.

How You Can Apply This:

Be Consistent with Your Marketing: Whether you’re running ads, sending emails, or posting on social media, keep showing up. Don’t let your message fade after one attempt. Stay in front of your audience until they’re ready to buy.

2. Make Your Product or Service Stand Out: Find creative ways to present your offer, just like Barnum’s famous advertising stunts. Think about how you can grab attention in a crowded market. Think Dramatic Demonstrations!

3. Build Trust Over Time: Advertising isn’t just about getting people to buy once. It’s about building relationships with your audience so they keep coming back for more.

4. Leverage Multiple Channels: Just as Barnum used various platforms to reach people, use different channels like email, social media, blogs, or even in-person events to make sure people hear about your offer from every angle.

How Are You Advertising Your Business? What strategies are you using to stay in front of your audience? How do you make your offer stand out? Let me know in the comments! 💬👇

Here is a video about Dramatic Demonstrations

https://youtu.be/tc-_VF-8DU8?si=aj8gJ7HBYaBgaTbk

Here are a few more of my post ⏬

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Be the Tortoise

ABOUT ME 👇

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