When almost everyone says - "Make sure you're not bidding for competitor keywords during the Keyword-research Phase", what does it mean??
What is "competitor keywords" supposed to mean in this context?
Let's say I'm a local home-service business based in FL, USA.
So when someone says "competitor keywords", here "competitor" is basically my actual competitors? Is that correct?
If that's the case, then isn't it a good idea to bid on competitor's keywords?
I can potentially steal traffic from my competitors…
Or am I missing something?