Hi everyone, I'm currently struggling to improve the ROAS of my Performance Max (PMax) campaigns. I’ve set a target ROAS for these campaigns, as they tend to spend a lot on broad targeting, which has resulted in a poor ROAS overall. At the moment, my strategy involves running multiple PMax campaigns, each focused on a different product category. Has anyone had success with this type of approach, or can you recommend any adjustments to make PMax campaigns more efficient? Specifically, I’m interested in any tips to control spend more effectively and drive up the ROAS. Thanks in advance for your insights!

Hey guys When starting a new account do you start with standard shopping or Pmax? Some people on youtube suggest starting with Pmax. Some say it's a better foundation to start with shopping. What do you suggest? And if you start with Pmax, is it full build or feed only? Thanks

I have a dilemma that I haven't encountered before. The company creates trade show booths for companies, but the kicker is that they only want to attract people exhibiting at Las Vegas locations. Usually, I would just set the targeted location to Las Vegas and call it a day, but in this instance, the people searching could be anywhere in the US and exhibiting in Vegas. Right now, I have the keywords all set up with Las Vegas in each of them and the targeted location set to the United States, but is that the right way? If I changed the targeted location to Las Vegas and removed the city from the keywords, would I still get the same results since the people were likely looking at other Las Vegas sites beforehand?

Hey guys, i recently switched to a max conversion's strategy with a TCPA, to try and get more conversion volume in my account. Its been about a week since the switch and google is really overspending on the bids (more than double what I was paying), I know CPCs isn't the main concern with max conv but I haven't really seen an increase in conversions in this timeframe (only 1 conversion with $550 spent, and my TCPA is set to $200). Google has Overspent my daily budget by double, in the last 4 days. I was wondering if anyone could offer some advice, here is what I was considering: -Give it 1 more week to see if conversion volume increases -switch to a portfolio bid strategy to limit CPC's and potentially get more clicks -Switch back to Manual to try and get more control and conversion volume in the account before retrying max conversions -Lower the tcpa to force Google to spend a bit less on keywords What would you guys do in this situation?

Hello. I'm noticing significant differences between my Google Ads clicks, Google Analytics visits, and Clarity tracking numbers. What's typically the most common reason for these discrepancies? Has anyone else experienced this and found the root cause? Thanks in advance for your help! ✌️