📝 The Golden Rule of Ad Copy Length (And When to Break It)

When it comes to ad copy, less is usually more. Our brains are wired to process bite-sized information, which is why shorter ads typically drive better engagement and conversion rates.

However, there's an exception: High-commitment offers.

If you're promoting something that requires a significant investment (whether it's time, money, or both), you'll need to provide more substance. Think premium courses, high-ticket services, or long-term commitments. In these cases, your potential customers need more convincing and detailed information to make an informed decision.

But even with longer copy, every word should earn its place. Focus on value points, address key objections, and maintain a clear path to action.

🎯 Quick Guidelines:

- Standard offers: Keep it short and punchy

- High-commitment offers: Expand thoughtfully, but stay focused

- All cases: Test different lengths to find your sweet spot (A/B testing)

In the end, the best ad copy is the one that converts, regardless of length. Always test and optimize based on your specific audience and offer.

▶️ What's working better for your ads right now - short or long copy? Share below!👇

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