Need help-Best strategy for setting up campaign for jewelery store.

I have a new client that has a jewelry store and specifically focuses mostly on selling Cuban Link Chains. I was originally looking at setting up a search campaign because i am familiar with it and search volume is pretty good. But i see it might also be best to setup a shopping campaign. My questions is are those two different campaigns or is there a way to have that as apart of one campaign where Im applying budget? The conversion tracking is all setup but setting up a campaign for products is a bit new to me.

Really just want to know the best type of campaign to setup.

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