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30 contributions to PPC Launchpad By GrowMyAds.com
5d ago
in
Best Tool for Product Feed Segmentation?
Is Datafeedwatch the best solution for splitting product feeds for Google PMAX or is there something better/more user friendly? Shopify "Google & Youtube" app looks like it just syncs all of the product feed and I noticed Merchant Center interface has changed from the the time the product feed video and pmax video was recorded. Want to make sure we aren't showing our whole collection of products when trying to only push our best sellers, etc. kind of thing. Thanks!
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New comment 3d ago
0 likes • 3d
I've used DFW for a few years and it's pretty solid. If you don't have many products, and don't want additional costs, you can always use custom labels from a supplemental feed. Example, with the list of products, you can create a custom label for "best sellers" and set it up through product listing segmentation.
4d ago
in
What more can we do to...?
Running Manual CPC on a google shopping campaign...1 Brand, using AdGroups for Product Types over 75% search impression share....no conversions....what are we doing wrong...set up Negs to only allow Brand terms/products....all "junk/generic terms go to a different campaign.
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New comment 2d ago
0 likes • 3d
Are these similar products to other competitors? How's your pricing?
10d ago
in
Google Shopping ADS Campaign Structure Question
I sell handmade wooden products like bowls, plates, baskets😎. I just started using Google Shopping ads to promote them. I don't know how to structure my campaign. As a new brand, I don't think people will search for my brand first😥, so I use product features to structure my campaign. Please tell me if I am doing it right and how to optimize it?💖 Below is my campaign structure:
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New comment 10d ago
1 like • 10d
@Richard Woody A simpler option here would be to start with a single campaign, segmenting ad groups by category (bowls, plates, baskets). Once you see a high volume of sales coming through profitably for a category, you can consider breaking them into their own campaign with their own budget.
11d ago
in
campaigns using the labelizer script
I have a question about setting up campaigns using the labelizer script. They said launch campaign with near index, over index and index and a low performer camp with no index. Now we have leggings, bra's shorts etc. If we set up campaign with near index, over index and index only 2-5 products will be added. Do you make a general kind of campaign with 1 ad set with all their indexes or should you make multiple assets focussed on leggings, short and tops and then specify with these indexes?
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New comment 10d ago
0 likes • 10d
@Raymond Hanemaaijer I've been using this script and campaign combination for a while to great effect. While the end goal is to have them in their own campaigns, you can start out with a Shopping campaign and segment each "index" into their own ad group. The goal is to accumulate enough conversions consistently to break out on into their own campaign. For you low performing segments, look to run a separate Shopping campaign with a strategy to get them pushed into your better performing campaigns. In the early days you will find that there may only be a handful of products in your top performers, so keep working on the others.
16d ago
in
Here's what you need to know about product titles👇🏻
Optimizing your product title can lead to a 250% increase in clicks and 93.65% increase in conversions? From my experience, I've seen cases where just fine-tuning product titles resulted in a staggering 93.65% increase in conversions. If you're running Shopping campaigns, don't underestimate the power of a well-crafted title. It's not just about stuffing keywords—it's about creating titles that align perfectly with what your customers are searching for. Then the Outcomes? Better visibility, higher click-through rates, and a significant boost in conversions. Don't leave money on the table. Start optimizing your product titles today!
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New comment 5d ago
0 likes • 10d
@Todd Creager You need to understand how your customer would search for your products. What search queries do they use? What attributes are important for them? Not that I am looking for a light like this but a lot of it doesn't make sense (maybe from a trade aspect?) - Zane 18" Brushed Nickel Double LED Vanity Bathroom Light
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