Hi everyone, my name is Sean McClure and I am the co-owner at bigboatrentals.com. We recently launched our site https://bigboatrentals.com/boats. Excited to be apart of this community. I have received some great guidance to date from the GrowMyAds team. As I am a bit new to Google Ads, im just trying to learn the process and strategies involved with creating, launching and managing a successful Google Campaign. Some background about the company, bigboatrentals.com is a boat rental marketplace for boat owners to list their boat for rent and renters to be able to choose from a wide variety of options to rent a boat or yacht. We are currently operating in the Miami, Florida and south Florida area but looking to expand. Currently we are implementing the advice by Austin. We realized that the conversion goals that we had setup were overlapping each other and the funnel that was setup once the customer landed on our site was taking too long for them to convert so we are in the process of shortening the time it takes for a customer to convert to a paid customer to be 1-2 clicks. Were doing this by implementing an Instant book feature so renters can choose their date, time, duration, number of guests and choose any Add-ons, then the next step is for them to put in their credit card information. I have attached the guidance from Austin below. I figure it might be valuable for people new to launching Google Ad campaigns.