I am running google ads for a software development & plumbing company.
My question to all of you experts out there— how do you analyze if your landing page is the problem.
This is a complicated question because of the amount of factors that can skew CR%. Sending irrelevant traffic to the greatest page of all time means low cr%.
What steps do you take to accurately assess that your LP is the problem?
P.S. — My CR% for both of my clients is ~10% for phrase & exact match keywords.