Hey guys, I'm trying to calculate the numbers in ecom with google ads.
And I'm a little confused on how the numbers make sense.
I'm assuming the cpc as $1 and conversion rate as 2%.
And I looked up for sunscreen, products range from $20 - $50.
So, I assumed $40 AOV.
But these numbers are not at all profitable, can s1 help me understand how these numbers work?
(I've attached images below)