Google Shopping vs Meta Ads · PPC Launchpad By GrowMyAds.com

Google Shopping vs Meta Ads

We're at a crossroads and would love to get some input. I've been running a Google Shopping campaign for a fashion brand's Shopify store for 11 weeks at $40/day. (My first Google Shopping campaign) It started well, but the results have been dismal for the last 6 weeks. I was expecting improvement as the campaign collects data, but it's been the opposite. I tried adding more products to the ad group, but it didn't help, so I went back to the original products. My options:

1) Stick with it and change the conversions to include add to carts in order to gather more data and hope to eventually see some improvement. (I'm not inclined to throw more budget at it with ever diminishing returns.)

2) Start a PMax shopping campaign, even though I don't have close to 30 conversions in 30 days.

3) Drop it down to $10/day and let it gather some data, and switch back to Meta ads, which is what we were running previously. I compared the last 11 weeks with the Google shopping ads to the last 11 weeks we were running Meta ads with the same budget. (Not entirely fair, because we'd been running those Meta ads for a while and have more data.) Meta got us almost 3x as many add to carts and 30% better conversion rate. (Organic social numbers also improve when we're advertising on Meta.)

I don't want to pull the plug on the shopping ads too early, but when we've had no results 38 of the last 42 days, I need to do something. My instinct is option #3 and come back to Google Shopping ads when we can afford a larger budget. (By the way, we've been checking out our competition and working on our own business, too.) Thanks in advance for sharing your thoughts.

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