GAds Campaign Analysis: Insights and Recommendations

Hello 👋. I've recently launched my first Google Ads campaign for my online drawing course business.

While I've been applying the knowledge from GrowMyAds, your insights into my campaign data and suggestions for improvement would be great as I'm still new to Google Ads.

I've successfully sold over 500 courses in six months on Meta, and to optimize my Google Ads campaign, I've made some changes to my landing page, focusing on a more direct approach. Additionally, I've increased the course price by approximately 70% based on some competitors.

-New account

-Search Campaign

-Bidding Strategy: Initially manual CPC, then switched to Max Clicks after day 21 (the average CPC decreased about 200%).

After 26 days:

-Clicks: 427

-Impressions: 3.76K

-CTR: 11.35%

-Conversions (Primary): 0

-Conversions (Secondary): 8

The first month is close to the end so for the next month, I'm considering starting the following:

-Changing demographics

-Testing landing page options (A/B test)

-Managing keywords based on performance (pausing and adding new ones)

-Dropping the price to close or the same level as when I was advertising on Meta.

Based on your expertise, what do these metrics indicate about the campaign's performance? Are there any adjustments you'd recommend for the second month? Thank you for any help.

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