22d ago in 馃挰 General discussion
Forcasting
Hey there, how do you guys go about focasting google ads? If PMAX is at a tROAS, sometimes it doesn't spend its full budget, or if we run a search, it doesn't. However, with BFCM coming up knowing day by day pacing & spend is crucial. Since google isn't as linear as facebook how do you forecast it? Search and shopping
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Forcasting
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